Essay The Importance of Music Education - 1936 Words

Opening the invigorating article, â€Å"Why Music Education? 2007† having so many atrocities pulling the world apart, music is a great way for bringing people together (9). Diagnosed with a severe case of autism and blindness at birth, Derek Paravacini is viewed as a music savant. He has the extraordinary ability to play a music piece after just hearing it. Derek has been engrossed by the piano since the age of two and has been performing around the world since the age of nine. From studying various music genres, at age 32 he his able to transform an elegant classical piece into an upbeat jazz piece. His virtuosity has no limit as he continues to absorb every bit of knowledge pertaining to music. School boards that are cutting music†¦show more content†¦With a music education, some students who lack the money for an advancement in musical interests benefit in their educational career more than students in upper class communities. Catterall writes that students in low- income communities do better in schools with music programs (1).According to the article â€Å"Benefits of Musical Education†, in schools providing high- quality music educ ation programs, standardized tests score higher than the schools that offer deficient music education programs, despite the socioeconomic level of the community (1). With higher scores on tests, the school’s community will take more pride its school, in turn giving the school more support. Research proves that schools that provide a music education prosper far more efficiently in other qualities other than just rewarding grades. With challenging classes that students struggle with, art based programs offer a moment of relief in a student’s day. In the acclaimed article Students in music programs have better attendance records and prove to be more active in community affairs (â€Å"Benefts†¦Ã¢â‚¬  2).Having the ability to express one’s self through music will potentially keep that student from expressing themselves in hoodlum activities, helping the community obtain safety. In the acclaimed article â€Å"Why Music Education? 2007† the author explain s programs of music not only benefit kids in school, but the community as well (2). Music not only benefits a person inShow MoreRelatedThe Importance of Music in Education1426 Words   |  6 Pages2015 Final Paper The Importance of Music in Education Whether we choose to believe it or not, music is a very present thing in one’s day to day lifestyle. From turning on the radio in the morning, to listening to it while grocery shopping, putting in our headphones while we study, music is always there. Music is also extremely underrated, which is why so many public schools are constantly threatening to take away music programs all the time. But why is music education so vital in the growth ofRead MoreThe Importance Of Music Education790 Words   |  4 PagesTime Music education is a subject in school that should be essential for all students. If students continued to expand their music education, they would have higher test scores in subjects such as math and English. Having a school system where everyone is able to benefit from a school wide requirement of music education. Music education will help improve student test scores and improve students language development. Students who take music classes have higher test scores. Music education helpsRead MoreThe Importance Of Music Education2171 Words   |  9 PagesThe Importance of Music Education Perhaps the largest distinction between humans and all other animals on earth is the ability to both create and appreciate fine art. The musical art form has existed for thousands of years, and has allowed different cultures to express themselves and connect with one another. The most primitive sounds were simply drum hits and clapping, but over time music has grown in sophistication. Now, complicated symphonies can be heard in halls all across the world, with aRead MoreThe Importance of Music Education Essay951 Words   |  4 Pagestoday’s society? Some say that music education is a waste of valuable resources, takes time away from academic subjects, is noisy and distracting, when in reality this is false. Music is a valuable resource that every human being should enjoy. Although our economy has been failing lately, we should not let ourselves believe that the only way to be productive is in a field that makes us unhappy, like computers or science. In America’s recen t economic downfall, music education is commonly one of the firstRead MoreThe Importance of Music Education Essay885 Words   |  4 PagesImagine a world without music; it would be an extremely boring and quiet place to live. Music is found in every kind of culture and has been used for thousands of years as a means of expression. Music can deliver a message; it can be used as a vehicle for poetry; it can be appreciated for its aesthetic qualities, or it can serve as nothing more than entertainment. Recently, many studies have been conducted proving that music is vital to a childs education and development. However, many schoolRead MoreThe Importance and Effects of Music Education Essay examples1944 Words   |  8 Pages Music evaluated as a subjects that is many times overlooked. If a school seems to have financial trouble, then music and art programs are the first to get cut. Essentially, students do not need them to succeed and they are just hobbies. This is the mindset that many school boards have towards music education. I have had the pleasure of being involved in music from a young age. My schools did not offer music programs, but my parents saw an opportunity in music education so they decided to lookRead MoreEssay on The Importance of Music Education in the School Curriculum2336 Words   |  10 PagesMusic is all around us, yet many of us do not understand it. A simple man with an office job that you pick randomly off the street could most likely tell you the basic rules of American Football, and yet that same man could have never played football in his life before. If you asked that same guy the basics of the music he is listening to, I bet you would get a blank stare back. My argument relates directly to schools so many people can reason football is not technically taught in school, but whatRead MoreHigh School And The Neural And Scholastic Benefits Essay1626 Words   |  7 PagesGerald Ford said, â€Å"Music education opens doors that help children pass from school into the world around t hem a world of work, culture, intellectual activity, and human involvement. The future of our nation depends on providing our children with a complete education that includes music.† Music can do so much for the youth of the nation because it encourages group cooperation, independent study, and a way to relax. It has often been debated whether the benefits of music in school are significantRead MoreLiterature Review on Music Education Essay1000 Words   |  4 PagesLiterature Review This complex problem of music education has been studied for many years. Some disciplines go off of one another to conduct studies and analyze one’s results. Music educators tend to study how music education came to be. They are huge advocators for music education because of the benefits that come with the programs. Psychologists have studies done around the world to see what the affects of having knowledge in the subject of music are. With so many studies done, there are so manyRead MoreSchools Should Provide Better Funding For Such Programs1734 Words   |  7 Pagesschool years. Do you remember going to music classes? Learning how to pluck out simple songs on the piano, a xylophone, or a recorder; or learning how to sing out a catchy tune? Did you have as much fun as I remember having? This fun is about to come to an end for the coming generations. Public schools are beginning to cut music programs from their budgets altogether, so our children may never know the sweet sol ace of scratching out a simple song. Generally, music programs-- as well as fine arts as a

Passive Anaerobic And Aerobic Exercise Assist System For...

Does, the Perspiration Workout Unit of the ‘Passive Anaerobic and Aerobic Exercise Assist System for the Inactive and Sedentary Population’ have a clinically relevant effect on the inactive and chronically sedentary population, by simulating â€Å"Passive Aerobic Exercise†? A review of scientific literature, using four data bases. ---------------------------------------------------------------------------------------------------------------- Author Dr. Pradeep J.N.A., Professor and Director of Academic Affairs, PDMF University Indian Chapter, Chennai, India. director@pdmfuniversity.edu.in Co-authors Dr. R. Sivaraj, Professor HOD, Department of Pharmacology, Aarupadai Veedu Medical College Hospital, Vinayaka Missions University, Puducherry, India. Dr. N. Jeyabalan, Professor HOD, Department of Pathology, Aarupadai Veedu Medical College Hospital, Vinayaka Missions University, Puducherry, India. Dr. T.S. Manoharan, Senior consultant, Department of Cardio Thoracic Surgery, Tamil Nadu Government Multi Super Speciality Hospital, Chennai, India. Mr. Pratush Menon, Research Assistant and aspiring Biomedical Engineer. ---------------------------------------------------------------------------------------------------------------- Abstract The ‘Passive Anaerobic and Aerobic Exercise Assist System for the Inactive and Sedentary Population’ is an integrated apparatus, a combination o three kinds of therapy system’s executed together (simultaneously or subsequently). The

How Bp Failed at Crisis Communication Free Essays

string(28) " a lot of things correctly\." How BP failed at crisis communication British Petroleum (BP) suffered a large-scale public relations and crisis communication disaster, when an oil-drilling rig accident on 20th April 2010 incurred a spillage of several million gallons of crude oil into the Gulf of Mexico. This catastrophic spill has been regarded as one of the most severe environmental damages recorded in the U. S. We will write a custom essay sample on How Bp Failed at Crisis Communication or any similar topic only for you Order Now history, causing public animosity and frustration, substantially because of inappropriate BP? s crisis communication plan (Tangley, 2010). The oil spill contaminated local environment and coastline of U. S. states Louisiana and Mississippi. Consequences were severe as the spill crippled heretofore developed Gulf Coast fishing industry for a couple of years. On international scene, it has led to a continued discussion on the safety measures of offshore drilling (Tangley, 2010). On the top of that, BP has been forced to continuously invest into improving of their image in media and on social networking sites, trying to eliminate as much negative PR campaign as they possibly could (McClam, Weber, 2010). BP reacted promptly in their statements, however, without emphasizing the compassion for those who were harmed and by appearing to be insufficiently determined to clean up the environmental disaster. The company should not have been over-optimistic about the scale of the oil spill. On the other hand, BP should have stepped up their social networking communication and assessment of the right spokesperson to a unique situation. Although that crisis scenario is a unique event that is hard to predict, it is definitely not unexpected, considering what business BP operates in. By the year of 2015, 83 percent of companies will face a crisis that will negatively impact their share price by 20 to 30 percent, according to Oxford-Metrica study. This is more likely to happen to oil producing companies, as they are considered to be operating in a one of the most dangerous industries. Facing such a deep company crisis is not only about ways of how to minimize negative exposure in the press; however, it is also about reducing the environmental damage in the first place. Company has to confront the situation without any futile delays and send a clear message to the public in its determination to manage the situation as best as possible. Definitely not by holding out on facts and baffle general public, as BP did (Oxford Metrica, 2011). For example, the officers from BP said that the explosion of Deepwater Horizon drilling at Macondo oil field caused an oil spill of about 2. 7 million barrels. In contrary, the US government’s estimate of 4. 9 million barrels spilt into the sea almost doubles BP? s assumption (Oxford Metrica, 2011). There were several companies involved in the Deepwater Horizon accident. The oil rig was not owned by BP, but a contracting company Transocean. The Macondo oil well was owned partially by BP (65%), Anadarko Petroleum (25%) and Mitsui (10%). The defect of a blowout preventer was supplied by Cameron International (Oxford Metrica, 2011). â€Å"Finally, just before the accident, Halliburton fitted the cement cap intended to seal the well. The number of players involved has given rise to shifting of blame† says the Oxford Metrica study. BP used this opportunity and tried to avoid the spotlight by accusing their contractors and suppliers of being responsible for a Deepwater Horizon accident. George Santayana, a Spanish philosopher, said â€Å"Those who cannot remember the past are condemned to repeat it. † BP? s failure is a perfect example of this dateless quote. As the Exxon Valdez accident badly spoiled the view of general public on oil industry and this case has shown serious under reactions of both Exxon and American government, BP should have devised a risk mitigation plan with various safety features, assuring that similar ecological disaster of these proportions will not happen again. Instead, the company has exchanged a following of a strict safety precautions and minimizing overall safety risk for being a risk-seeking company that is pushing to minimize costs and maximize profit. This accident has proven that the industry has lost a focus on prevention and their control mechanisms could not keep up with the newly acquired technologies in offshore exploration and production. Additionally, the company deliberately overlooked all warning signs that have been present. This game was not worth it, as BP has taken a significant financial hit. Their stock price fell by more than 40% in one week after Deepwater Horizon explosion as it proves Figure 1 which compares a percentage change of stock prices of BP, Transocean, Cameron International and Halliburton early before and after the explosion of Deepwater Horizon. The peak loss of 46% in June 25 resulted into a $95 billion loss in market value capitalization of British Petroleum. Additionally, BP was forced to reserve $39. 9 billion in order to eliminate he consequences of oil spill; also pay $20 billion as a compensation for people directly affected by the spillage; $10. 8 billion as an expense for companies that capped and sealed the oil well and consequent cleaning operations and next $9. 1 billion on additional fees, penalties and fines (Oxford Metrica, 2011). This giving a total of $79. 8 billion entailed a significant decrease in net income for consequent 5 years to come. Figure 1: Comparison of stock prices of companies involved in Deepwater Horizon explosion [pic] Source: Oxford Metrica, 2011. By going back to the PR campaign that has been launched straight after the oil spill, BP has done a very good job when they covered most of the negative publicity. BP? s webpage informed the general public about the will and devotion of the company and how hard they are trying to minimize the environmental damage or help the people affected; while not mentioning a word about the fact that BP takes responsibility for the disaster. Their Facebook account informed the subscribers how the company focuses on using the latest technology available in order to stop the spreading of oil spill. To this moment, BP got a lot of things correctly. You read "How Bp Failed at Crisis Communication" in category "Essay examples" Nevertheless, it is not an immediate action which caused the negative exposure on media throughout the world. Tony Hayward, the CEO of BP, was actively engaged in the PR campaign, was ready to provide interviews to media and was willing to pay all the penalties and fines to the US government. However, Oxford Metrica review claims that â€Å"a string of clumsy comments and cultural misunderstandings, combined with a seeming inability to cap the well, dominated the media and, understandably, fear and anger took hold† (Oxford Metrica, 2011). Despite the fact that BP is a huge global organization, we can observe that both of their public relations staff and higher management structures clearly did not handle the Deepwater Horizon disaster appropriately, at least from a public relations and goodwill point of view. Taken a closer look at what makes a global company with size of BP at least neutral in terms of a general audience perception, using common sense would inevitably lead unbiased observer to identify several key parts. Being as honest to public as possible, quick reaction time, correct usage of social networks and media exposure of the right representatives would most ikely be among them. However, BP undergoing their biggest crisis, not only from the technical point of view and the actual damage inflicted on the environment, but mostly image-wise, failed significantly at reacting accordingly; given the fact that the BP case is publicly known as being the biggest PR failure of the recent history. As mentioned before , being sincere about the huge environment tragedy, that was caused by a company, even if indirectly, is something what public audience would certainly expect. It is obviously a bad idea to try to make it appear less serious than the situation is in reality, especially when media around the world are posting photos and airing images of an oil rig in flames and spilling thousands of gallons of oil into its surroundings. Mr. Thoma J. Roach, journalist from the magazine Rock Products has made a very good point on this matter, noting that BP`s CEO Tony Hayward reportedly said that the Gulf of Mexico is a big ocean and compared the amount of oil pouring into it as tiny and insignificant. However, Roach claimed that such a statement is dismissive and that it pictures environmentalists and all the people in those industries devastated by the disaster as crybabies. Moreover, instead of placating them, it challenged them to come back strengthened with better evidence, more arguments and intensity. He also concluded that such a public relations strategy is only baiting the enemies (Roach, 2010). In simplicity, if Hayward would say something more sincere and actually true, BP could have looked better and avoided more negative publicity not only for the disaster itself, but also for their way of handling it. Even though delivering the information is the most important part of the whole public relations process, one may argue that delivering it too late or in a bad form is as much important. Frederick E. Allen, former CEO of Jacobs Suchard, has made a good point on this matter using the BP? s public relations blunders as an example, mentioning that he would expect hundreds of press release updates from BP Global on Facebook, however during the tough times, BP`s PR section has issued only about hundred of them. On top of that, only few of them had something to do with the spill and its aftermath (Allen, 2012). To improve this part of the strategy, BP clearly needed to utilize all of their resources, including their own web page, to its fullest potential and in appropriate time. What BP shown during their crisis and also afterwards, was clearly a lack of competent people responsible for writing short memos and messages on one of their main communication channels – their website. On the other hand, even when the PR department is doing a tremendous job on social networks, it does not necessarily mean that it will have actual impact. This is caused by the way how social networks are used by the audience. Basically, company needs a massive amount of followers on given social network prior to the actual case, so they can immediately use it to reach their target audience with tweets or updates. So despite BP had a capable social network manager who succeeded in posting a lot of material, they did not really matter too much as BP lacked followers, as their staff weren’t active on this matter before it became a really needed tool in times of crisis (Allen, 2012). As mentioned earlier, significant blunder of the company in PR area was a wrong choice of a spokesperson. A lot of critique went on Mr. Hayward`s head. Thomas Roach has described BP`s CEO as blunt-speaking, hard-edged and criticized BP for using him also as a  chief spokersperson for the company, mentioning that American industry already learned a  lesson from Japanese competitors in the 1980s, specifically, that the person who is the best engineer does not necessarily make the best manager. Tony Hayward was thus a  bad hire for BP, as he was not a  outstanding leader with appropriate communication skills (Roach, 2010). Maybe BP wanted to look like they stood behind their CEO, thus even after his publicly known and very unfortunate quotes, they did not want to take him down and replace him by someone with better set of communication skills. However, Mr. Hayward has most likely done more damage with his inappropriate appearances than it helped BP to look like they are maintaining their integrity. Despite the immediate PR reaction after April 2010, the company seemed to be unable to appreciate the cultural context, since BP did not speak the language which the American public wanted to hear. BP did not appreciate the political context as well and at that time, they heavily damaged the lingering relationship with US government as exclusive emitter of oil-drilling permits for locations rich on oil. To conclude the case, it can be claimed that BP has run their technical operations during the crisis bad, but their immediate PR reaction was even worse. Moreover, BP? s public relations department was over-optimistic and endlessly reassured the general public by optimistic assessments that the amount of spillage is â€Å"relatively tiny† and the situation will be dealt with soon (Roach, 2010). Additionally, the company should have been more compassionate to the victims of the oil rig explosion and to those who were harmed by the latter oil spill. However, this case can be seen as a valuable lesson for not only petrochemical industry, but the whole multinational companies segment of the businesses around the world. Lessons that BP did not learn from the Exxon Valdez case years ago will hopefully be learned by other companies from BP`s case. On the other hand, this environmental disaster has happened during the Information era, when everything is immediately spread worldwide and when one has to respond to the audience as quickly as humanly possible. Thus, it cannot be isolated in a time period of a year 2010, but it must be viewed as a continuous process. Even after all cleaning work will be done, there still will be a future aspect of the case, as general public will keep demanding a preemptive measures by BP. This will create another playfield where BP can work on their public relations and slowly present itself as they have learned their lessons and from now on, BP will become a whole new company with a new approach to safety and crisis management. This actually seems to be the case, as articles in 2011 and further does not generally mention BP in such a bad light as they were doing previously, which can be accounted to applying new PR strategies. Specifically, we can see a good presentation of BP in a NY Times article from the middle of 2011 written by Julia Werdigier, author of more than a thousand articles for NY Times. In the article, BP is given a credit for announcing the new, safer, deep-water drilling standards of BP together with a more general safety measures (Werdigier, 2011). With articles like this, BP is starting to turn their image around. But in the end, only time will reveal if the PR department of one of the biggest multinational companies will learn their lesson. References Allen, F. (2012). The Gulf Spill: BP Still Doesn’t Get It. Retrieved October 22, 2012, from http://www. forbes. com/sites/frederickallen/2012/04/20/the-gulf-spill-bp-still-doesnt-get-it/ McClam, E. , Weber H. R. (2010). BP’s failures made worse by PR mistakes. Retreived October 30, 2012 from website http://www. msnbc. msn. com/id/37647218/ns/business-world_business/t/bps-failures-made-worse-pr-mistakes/ Oxford Metrica. (2011). Reputation Review 2011 [Report]. Retrieved from October 30, 2012, from website: http://www. oxfordmetrica. om/public/CMS/Files/825/Aon_Oxford% 20Metrica%20Reputation%20Review_2011. pdf Roach, T. (2010). BP’s PR Lessons. Retrieved October 22, 2012, from http://www. rockproducts. com/index. php/key-issues/community-relations/9719-bps-pr-lessons. html Tangley, L. (2010). Bird Habibats Threatened by Oil Spill. Retrieved October 26, 2012, from website: http://www. nwf. org/News-and Magazines/NationalWildlife/Birds/ Archives/2010/Oil- Spill-Birds. aspx Werdigier, J. (2011). BP to Tighten Deep-Sea Drilling Practices as It Tries to Rebound. Retrieved October 23 from LexisNexis Academic database. How to cite How Bp Failed at Crisis Communication, Essay examples

Integrated Project Management for Conference-myassignmenthelp

Question: Discuss about theIntegrated Project Management for International Conference. Answer: The integration of the new and innovative computer controlled conveyor belt can be stated to be a change to the overall production process of the company. The change in the process of the production would be considered as the conveyor belt would assist in the movement and positioning of the items in the conveyor belt within a gap of less than 1 millimeter. The addition of the computerized conveyor belt would lead to a new system in the production intended for future installations along with the replacement of the old systems (Gutfeld, et al., 2014). The changes in the project management plan could be observed by the fact that the duration of time taken for the completion of the entire project was required to be lessened form 530 days (Lpez Labrada, 2016). This would save much time along with putting the entire system of production back to time soon. Thus, one of the requirements of change that was prominent in this case was the reduction of the current schedule. The requirements also introduced changes in the management plan of the project in terms of needing additional resources for the implementation of the project. The provision of the internal resources which could be only used once and assigned to complete efficiency had to be materialized. The initial process groups included the team of the project. However, the requirements regarding changes in the project in the case of the duration of project completion was observed to need the involvement of additional resources and teams. The involvement of two teams of RD teams for the design stage was used. Further two additional teams of RD were again used in the development process of the project. The documentation process of the projects observed to involve one RD team at the rate of 60$ per hour (Vanhoucke, 2016). The assembly/test stage needed one additional RD team and the purchasing department had to include one additional Procurement team for the fast completion of the project. Life cycle of the project associated to the computerized conveyor belt was subjected to change due to the requirements of change as the initial duration of project was reduced from 530 days. However, the requirements of the project according to the new schedule was observed to involve ten percent of the entire duration of activity for the purpose of training prior to the activities associated with the allocation of the resources as a part of the management plan of the project. The feasibility of the change is very much facilitated during the initiation phase by the resource manager after he realizes the importance of meeting the requirements for the additional internal resources to the team (Xu, 2017). The planning phase is observed to have effective solution devised by the project team regarding the implementation of project of the computerized conveyor belt by proposing the resource manager to extend assistance through the involvement of additional teams. This phase has also been o bserved to have structuring of reduced costs in the conduction of various phases of the installation of computerized conveyor belt system in the company. References Gutfeld, T., Jessen, U., Wenzel, S., Laroque, C., Weber, J. (2014, December). A technical concept for plant engineering by simulation-based and logistic-integrated project management. InSimulation Conference (WSC), 2014 Winter(pp. 3423-3434). IEEE. Lpez, D. S., Labrada, L. S. (2016, October). Strengths and opportunities for improvement in the center of telematics development to establish the Integrated Project Management. InSoftware Process Improvement (CIMPS), International Conference on(pp. 1-8). IEEE. Vanhoucke, M. (2016).Integrated Project Management Sourcebook: A Technical Guide to Project Scheduling, Risk and Control. Springer. Xu, J. (2017, July). Advances in Green Supply Chain, Resource Optimization Management, Risk Control and Integrated Project Management Based on the Eleventh ICMSEM Proceedings. InInternational Conference on Management Science and Engineering Management(pp. 923-934). Springer, Cham.

Tourism the Mentawai Archipelago Surfing Industry

1. When examining the case of the Mentawai archipelago and the development of the local tourism industry through the promotion of the area as a surfing venue, it can be seen that instead of developing its own tourism industry by encouraging local entrepreneurship the local government in effect gave away the capacity for local resorts to flourish in order to encourage foreign investment.Advertising We will write a custom assessment sample on Tourism: the Mentawai Archipelago Surfing Industry specifically for you for only $16.05 $11/page Learn More This was done through legislation aimed at encouraging foreign investment through the privatization of capacity control which would see charter numbers limited, up market resorts favored with capacity linked exclusion zones, and small-scale local operations deemed unlawful (Ponting, McDonald, And Wearing 2005, p. 12). This limited capacity for local entry is similar to the case of the core and periphery system w hich is a predominant feature of neo-colonialism wherein the ability of former colonies to compete in the international market is hampered through their relegation into being resource suppliers instead of being end product manufacturers like their colonial power counterparts. While neo-colonialism does this through international laws, property rights and economic supremacy, in the case of the Mentawi archipelago this accomplished through local laws and legislation which was ironically pushed forth by the local government itself. Furthermore, the â€Å"dependence factor† seen in the case of neo-colonialism where former colonies are dependent on the manufactured goods of the colonial powers can similarly be seen wherein the local tourism industry is dependent on foreign companies and their chartered boat fleets, tour packages, and international promotional activities to bring tourists to the island albeit to foreign controlled resorts and establishments. 2. The term ‘trag edy of the commons’ applies to the Mentawai surfing industry through the exclusion of locals from being able to fully reap the benefits of their natural resources. Similar to what is seen in the case of the core and periphery system of neo-colonialism, Mentawi becomes a resource supplier instead of being an end product maker. The product in this particular instance takes the form of a locally owned tourism industry. Despite the richness and beauty of the local landscape and its ideal conditions for surfing, locals find it difficult if not impossible to sufficiently penetrate the local tourism industry due to the predominance of foreign owned resorts and establishments as well as local legislation which prevents small operations from flourishing.Advertising Looking for assessment on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More 3. a.) Promotion of the local destination to international consumers resulting in an influx of foreign income through the purchase of local products and the hiring of local workers b.) Development of numerous resorts resulting in more job opportunities for local construction firms and construction workers Solution: The main problem with the two factors that were listed is that while they do benefit locals they benefit the foreign owners of the resorts even more since a majority of the foreign income that comes from tourists goes directly to the resort owners. To prevent such an issue in the case of the Mentawai archipelago, limitations on foreign ownership should be implemented. This can be seen in the case of the Philippines wherein they adopted a 60/40 ownership scheme for joint ventures wherein the largest percentage of ownership would go to a local. This ensures that more foreign capital can flow into the local economy which would greatly benefit the Mentawai archipelago resulting in a better economic situation for everyone concerned instead of to just the forei gn owners as seen in the current case. Reference List Ponting, J McDonald, M and Wearing, S 2005, ‘Deconstructing Wonderland: Surfing Tourism in Indonesia’, Society and Leisure, vol. 28. No. 1, pp. 141 – 162 This assessment on Tourism: the Mentawai Archipelago Surfing Industry was written and submitted by user Aryanna V. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Battle of the River Plate - World War II

Battle of the River Plate - World War II The Battle of the River Plate was fought December 13, 1939, during World War II (1939-1945). With World War II looming, the German Deutschland-class cruiser Admiral Graf Spee was dispatched from Wilhelmshaven to the South Atlantic. On September 26, three weeks after hostilities commenced, Captain Hans Langsdorff received orders to begin commerce raiding operations against Allied shipping. Though classified as a cruiser, Graf Spee was the product the treaty restrictions placed on Germany after World War I which prevented the Kriegsmarine from building warships exceeding 10,000 tons. Utilizing a variety of new construction methods to save weight, Graf Spee was powered by diesel engines instead of the typical steam engines of the day. While this allowed it to accelerate more rapidly than most ships, it required the fuel to be processed and cleaned before use in the engines. The separation system for processing the fuel was placed aft of the funnel but above the ships deck armor. For armament, Graf Spee mounted six 11-inch guns making it much more powerful than a normal cruiser. This increased firepower led British officers to refer to the smaller Deutschland-class ships as pocket battleships. Royal Navy Commodore Henry Harwood1 heavy cruiser, 2 light cruisers Kriegsmarine Captain Hans Langsdorff1 pocket battleship Tracking Graf Spee Obeying his orders, Langsdorff immediately began intercepting Allied shipping in the South Atlantic and southern Indian Oceans. Having success, Graf Spee captured and sank several Allied vessels, leading the Royal Navy to dispatch nine squadrons south to find and destroy the German ship. On December 2, the Blue Star liner Doric Star succeeded in radioing a distress call before being taken by Graf Spee off South Africa. Responding to the call, Commodore Henry Harwood, leading the South American Cruiser Squadron (Force G), anticipated than Langsdorff would next move to strike the River Plate estuary. The Ships Clash Steaming towards the South American coast, Harwoods force consisted of the heavy cruiser HMS Exeter and the light cruisers HMS Ajax (flagship) and HMS Achilles (New Zealand Division). Also available to Harwood was the heavy cruiser HMS Cumberland which was refitting in the Falkland Islands. Arriving off the River Plate on December 12, Harwood discussed battle tactics with his captains and began maneuvers in search of Graf Spee. Though aware that Force G was in the area, Langsdorff moved towards the River Plate and was spotted by Harwoods ships on December 13. Initially unaware that he was facing three cruisers, he ordered Graf Spee to accelerate and close with the enemy. This ultimately proved a blunder as Graf Spee could have stood off and hammered the out-ranged British ships with its 11-inch guns. Instead, the maneuver brought the pocket battleship within the range of Exeters 8-inch and the light cruisers 6-inch guns. With the German approach, Harwoods ships implemented his battle plan which called for Exeter to attack separately from the light cruisers with the goal of splitting Graf Spees fire. At 6:18 AM, Graf Spee opened fire on Exeter. This was returned by the British ship two minutes later. Shortening the range, the light cruisers soon joined the fight. Firing with a high degree of accuracy the German gunners bracketed Exeter with their third salvo. With the range determined, they hit the British cruiser at 6:26, putting its B-turret out of action and killing all of the bridge crew except the captain and two others. The shell also damaged the ships communications network requiring conning instructions to be passed via a chain of messengers. Crossing in front of Graf Spee with the light cruisers, Harwood was able to draw fire off Exeter. Using the respite to mount a torpedo attack, Exeter was soon hit by two more 11-inch shells which disabled A-turret and started fires. Though reduced to two guns and listing, Exeter succeeded in striking Graf Spees fuel processing system with an 8-inch shell. Though his ship appeared largely undamaged, the loss of the fuel processing system limited Langsdorff to sixteen hours of usable fuel. Around 6:36, Graf Spee reversed its course and began laying smoke as it moved west. Continuing the fight, Exeter was effectively put out of action when water from a near miss shorted out the electrical system of its one functioning turret. To prevent Graf Spee from finishing off the cruiser, Harwood closed with Ajax and Achilles. Turning to deal with the light cruisers, Langsdorff returned their fire before withdrawing under another smokescreen. After diverting another German attack on Exeter, Harwood unsuccessfully attacked with torpedoes and suffered a hit on Ajax. Pulling back, he decided to shadow the German ship as it moved west with the goal of attacking again after dark. Following at a distance for the remainder of the day, the two British ships occasionally exchanged fire with Graf Spee. Entering the estuary, Langsdorff made a political error in making port at Montevideo in neutral Uruguay rather than the friendlier Mar del Plata, Argentina to the south. Anchoring a little after midnight on December 14, Langsdorff asked the Uruguayan government for two weeks to make repairs. This was opposed by British diplomat Eugen Millington-Drake who argued that under the 13th Hague Convention Graf Spee should be expelled from neutral waters after twenty-four hours. Trapped in Montevideo Advised that few naval resources were in the area, Millington-Drake continued to press for the ships expulsion publically while British agents arranged to have British and French merchant ships sail every twenty-four hours. This invoked Article 16 of the convention which stated: A belligerent war-ship may not leave a neutral port or roadstead until twenty-four hours after the departure of a merchant ship flying the flag of its adversary. As a result, these sailings held the German ship in place while additional forces were marshaled. While Langsdorff lobbied to for time to repair his ship, he received a variety of false intelligence which suggested the arrival of Force H, including the carrier HMS Ark Royal and battlecruiser HMS Renown. While a force centered on Renown was en route, in reality, Harwood had only been reinforced by Cumberland. Completely deceived and unable to repair Graf Spee, Langsdorff discussed his options with his superiors in Germany. Prohibited from allowing the ship to be interned by the Uruguayans and believing that certain destruction awaited him at sea, he ordered Graf Spee scuttled in the River Plate on December 17. Aftermath of the Battle The fighting off the River Plate cost Langsdorff 36 killed and 102 wounded, while Harwoods ships lost 72 killed and 28 wounded. Despite severe damage, Exeter made emergency repairs in the Falklands before undergoing a major refit in Britain. The ship was lost following the Battle of the Java Sea in early 1942. With their ship sunk, the crew of Graf Spee was interned in Argentina. On December 19, Langsdorff, seeking to avoid allegations of cowardice, committed suicide while lying on the ships ensign. Following his death, he was given a full funeral in Buenos Aires. An early victory for the British, the Battle of the River Plate ended the threat of German surface raiders in the South Atlantic. Sources Royal New Zealand Navy: Battle of the River PlateLangsdorff of the Graf Spee

Epidemiology Essay Example | Topics and Well Written Essays - 1500 words

Epidemiology - Essay Example The most important objective is to make assessment about the injury incidence among Sri Lankan flight attendants and to depict the elements of onboard injuries (Agampodi, Dharmaratne and Agampodi, 2009, p. 1-2). The purpose of a good analytical technique is to be able to enumerate precisely each of the unidentified quantities that the laboratory will have to settle on (Maumy, Boulanger, Dewe, Gilbert and Govaerts, 2005). Assessing the occurrence of onboard injury requires the stipulation of the injuries of Sri Lankan flight attendants. One policy is to use measures, which take into consideration the quantitative nature of the onboard injury (Quantifying disease in populations, n.d.). The purpose of this assessment is to apply epidemiological concepts to critically review this given article. A vivid cross-sectional study was executed among Sri Lankan flight attendants. All flight attendants experiencing their annual physical condition and first aid preparation were encouraged to participate. Flight attendants who flew incessantly for a six-month phase prior to data compilation were incorporated in the study sample. Flight attendants experiencing preliminary training before their primary flight (novel recruits) and flight attendants who had not flown for 6 months (such as following childbirth) were kept out from the study (Agampodi, Dharmaratne and Agampodi, 2009, p. 2). The sample was not derived from a proper random sampling. It comprised of batches of flight attendants employed in the identical time period in dissimilar years. Diversities in training procedures could influence the result of the current study. Another restriction was recall bias. Accounting of injury is reliant on recollect, which count on individual traits, rigorousness of injuries and impact of the i njury on the individual (Agampodi, Dharmaratne and Agampodi, 2009, p. 4). Epidemiology is the study of how frequently ailments take place in

Methodology Essay Example | Topics and Well Written Essays - 2750 words

Methodology - Essay Example 3.1.2 Phase 2 To identify the role that art has played as a subject in the Iraqi community 3.1.3 Phase 3 To understand and formulate an opinion on the reasons why art is not an important subject in Iraqi secondary schools. 3.1.4 Phase 4 Compare the approach to the teaching and learning of art in the UK with that of Iraq 3.2 Sample & Theorisation Sampling is an important element for the study of a representative body to acquire information about a subject that can be generalised over a wider population (Dodds, 2011). In order to understand each of the four phases, there will be the need to study a carefully selected proportion of the relevant populations to come up with findings that would be applicable to the objective identified. The wider population involves the education authorities in Iraq and the teachers and their classroom activities. In order to examine this, samples will be taken from schools in the UK and in Iraq. For the study in Iraq, students and teachers from two school s will be chosen from Baghdad and two drawn from the major cities of Basrah, Mosul and Al Sulaimanya. There would also be samples of four schools studied in the UK. Based on the responses that will be taken from these four schools in each country and the educational authorities, the research will arrive at conclusions that will be representative of the entire country. Since the samples taken would be representative of the country, the generalisation and theorisation would be more likely to represent people's attitudes towards art education and give information about the state of art education in Iraq. 3.3 Data Collection The main data for the research will be collected from questionnaires and secondary sources. 3.3.1 Secondary Sources (Documents) The secondary sources will include the collection of information about important documents which relate to the position of art education in Iraq and the United Kingdom. This will be done through the perusal of important documents that descr ibe the position of art education in both countries. This will include an examination of current educational policies and important arrangements towards studies in both countries. In the examination of secondary sources, relevance will be the main guiding principle. In other words documents that provide relevant information about the state of Art education at the secondary level in the UK and Iraq will form the basis of the choice of documents to be studied in the research. 3.3.2 Questionnaires Questionnaires will be handed out to the teachers and students that will be chosen in the sample stage from the four schools in the UK and the four schools in Iraq. This will enable the researcher to identify significant information. The questions asked are available below in Appendix 1 and 2. The questionnaires are styled in a close ended format to provide quick and easy information about what the respondents think and state in their research. The questionnaires will be sent out to various r espondents and their responses will be collated. For the purpose of easy analysis, the same questionnaires will be distributed both in the UK and in Iraq. This will ensure that the comparison would be easy and analyses can be completed at a much faster pace. 3.4 Data Analysis The findings of both the secondary source perusal and the

Can school violence be prevented Essay Example | Topics and Well Written Essays - 750 words

Can school violence be prevented - Essay Example Educators are confronted with acts of violent behavior in schools. But for educators, parents, administrators and the student, there are many issues that are inhibiting them from preventing to make schools safer and violence free. Nevertheless, there are many ways that can help in curtailing the violence that is becoming more and more apparent in schools. School violence is an important issue which needs to be tackled and it needs to be assessed that which strategies can assist in overcoming this problem. It will be prudent to state here that the perception of school violence is differentiated among the stakeholders of education systems. Administrators, students, teachers and parents all have varying explanations and perceptions of school violence. Administrators in most cases feel that schools are safe for students but the need for more empowerment of the staff and effort in better security cannot be ignored. Teachers were found to be of the opinion that violence in schools was the result of violence in the community that has seeped into the education system. Students perceived violence as a catharsis of the bullying that they may face at some point of their lives. This increases the importance of creating or formulating a strategy that will help in aligning all into coordination and focus on prevention of violence in schools (Algozzine & McGee 2011). One of the foremost reasons for school violence has been the sudden changing of demographics. It is a fact that whenever change happens there is bound to be agitation. Consistency in the status quo is welcomed whereas sudden change can lead to frustration, anger and confusion. That is why when communities observe changes in their demographics that is changes in religion, ethnicity and race, this frustration, anger and confusion is released in brutal catharsis. But these changes can be met and adapted to by holding dialogues between the conflicting elements. Schools are most prone to dissonance which results in an act of violence when demographics change. This violence due to changes in the demographics is attributed to the fact that school is the place where students of diverse backgrounds converge and also have to spend a substantial amount of time with each other. Dialogue helps in understanding what is different about different cultures and also helps in finding common ground between the conflicting groups. To make the dialogue a success it is important that students who have been more angry and upset must be brought together from the start. (We ssler, 2011) Another approach to curtailing violence at schools will be determining the barriers or the issues that inhibit social workers and educators in implementing various studies and programs aimed at addressing the interpersonal violence at schools. There have been a lot of studies and research in finding better ways to encourage students to restrain themselves from being violent. The main barrier in implementing these studies is that there is so little time for the social workers to spend on cases and students that needed counseling. The academic needs of the students are given more importance and counseling of students is seen as diverting the attention of students. Staffing is another barrier. Effective staffing and more support from the staff of social workers can be paramount in handling violence in schools (Cawood, 2010). Acts of violence at schools have led to many studies and investigations but all these have been done in

Consumer Loyalty in UK Sports Leisure Industry

Consumer Loyalty in UK Sports Leisure Industry The sports leisure industry in UK is booming with possibilities. The consumer spending pattern across the entertainment hubs such as online casinos, outdoor sports and other holiday sports has been growing as a sweeter spot for both consumers as well as service providers (Skills Active, 2009). The core purpose of this study is to analyze through research findings if the consumers are loyal to a type of leisure sport based on socio-economical factors such as income, education and occupation etc. The sport and recreation industry as a whole employs around 621,000 people. This is spread across the public, private and voluntary sectors. (Skills Active, 2009) In such a highly competitive environment, customer loyalty has become an increasingly effective means for securing a firms profitability (Reinartz Kumar, 2002). Consumer loyalty refers to a customers repeated same brand purchase within a given category, based on a favorable attitude toward and preference for the particular brand. Empirical findings have revealed that increased market share and decreasing price sensitivity among customers are particular contributions of customer loyalty to a firms profitability (Chaudhuri Holbrook, 2001). The establishment and maintenance of a loyal customer base should, therefore, be (and in many cases already is) a key objective for service providers, since it promotes a sustainable competitive position in the market place. Customer loyalty rests in particular on the brand, which plays an important role in customer retention. A brand can be described as a cluster of functional and emotional values that promises a unique and welcome experience (de Chernatony et al., 2006, p. 819) for its customers. By creating unique associations and feelings among customers that are directly and exclusively connected to the given, the brand helps service providers differentiate themselves from their competitors. In addition to its differentiation function, the brand serves as a potential relationship partner for the customer. The customer brand relationship can evolve and develop through continuous positive interactions between the customer and the brand (Grà ¶nroos, 2007, p. 331) and provides them with the opportunity to offer their customers benefits that go beyond the core service (cf. Hennig Thurau et al., 2002, p. 234). In such relationships, customers perceive a brand as a legitimate partner in the relationship ( Sweeney Chew, 2000;). Customers construct relationships with brands so that they provide and add meaning and value to their lives (Fournier Yao, 1997). This value is generated by the relational benefits resulting from the relationship with the brand as perceived by the customer (cf. Aaker, 2002, p. 95). Ultimately, the customer decides whether the relationship with a given brand generates value or not. Hence, it is fundamental for the establishment of customer loyalty to understand what potential and existing customers expect from their relationship with the brand. However, since customers personalities and lifestyles differ, as does their evaluation of the relationship with the brand, customer characteristics must also be taken into account. With the objective of fostering customer loyalty, sports leisure service providers in UK introduced loyalty schemes. These so called club memberships, sports complex memberships and other hospitality tie ups through credit card providers etc (Plimmer, 2006). While these programs attract a great number of leisure sports customers, skepticism has been expressed whether such programs in fact lead to true customer loyalty based on a positive attitude toward and preference for the brand. Critics assert that the reason why customers repurchase a service again from the service provider rests alone on the rational and economic benefits the hospitality provider offers (Dowling Uncles, 1997). In the past two decades interest in service quality has strengthened as research has shown how improvements in quality can lead to improved organizational performance and competitiveness (Douglas Connor, 2003). To evaluate how well their companies are meeting customer needs, service managers often use measurements of service quality and customer satisfaction (Dabholkar, 1995). Therefore, service quality and customer satisfaction have received much attention from service marketers and academic researchers (Spreng MacKoy, 1996). In addition, Taylor (1997) has noted that the two constructs (service quality and customer satisfaction) have became very important for marketing theory and practice, since many researchers have indicated their relationship to desirable consumer outcomes (Spreng MacKoy, 1996). The majority of services, including sport services, have helped create more demanding and discerning customers. Increasing expectations of sport services have led managers to become customer focused, which in turn has resulted in the introduction of customer care initiatives in order to improve the quality of service provision (Guest Taylor, 1999). A sport service provider can reduce the detrimental impact of effective factors by first ensuring that its customers are as highly satisfied with its services as possible (Javadein, 2008 Sports Leisure Service Loyalty). Sport organizations are better positioned to reap the positive outcomes associated with having a largely satisfied customer base if they have an understanding of those factors that contribute to their customers satisfaction because meeting customers expectations for key service quality attributes should lead to satisfied customers who, in turn, will remain loyal to the service and recommend it to other potential customers (Javadein, 2008 Sports Leisure Service Loyalty). In summary, sport managers should be interested in understanding what it is about their service that specifically influences their customers behavior. They need know that, what specific aspects of their services influence customers in terms of their satisfaction and their perceptions of service quality, which, in turn, lead to behavioral loyalty. Unfortunately, the work that integrates the role of service loyalty within the context of service marketing variables like service quality and customer satisfaction has received less attention. There have been very limited attempts to investigate the relationship between service quality and loyalty in the context of sport (Javadein, 2008 Sports Leisure Service Loyalty). In this research, it is examined if their exists loyalty amongst the consumers for sports leisure services based on their strata segmentation based on their education, income, occupational status and segregated residence. PROBLEM DISCUSSION Leisure sport seekers can get to indulge in sporting and recreation in schools, offices, and while on vacation and at other times too (Mintel, 2009). Briefly the following avenues for leisure sports can be availed by one and all in UK: Outdoor Sports education Outdoor pursuits Area, club and duty management in a range of venues, including casinos and bingo halls; Online games Adventure tourism Managers of sport and leisure organizations are faced with rising customer expectations of their services. As a result of increasing competition, a greater awareness of consumer rights and improvements in service quality, customer expectations of sport and leisure services are in danger of spiraling out of control. Indeed, the ability to manage customer expectations to ensure that they remain appropriate and realistic is a skill that has become increasingly essential for those who manage the industry. Reference Changing social trends will require more effective and efficient management. The population is getting progressively older, couples are having children later, society is becoming more litigious, there is a trend towards sports, home-based leisure is becoming increasingly important and society is becoming globalised. This will have implications for programming, marketing, image and competitive edge. These changes will all require better management (Mintel, 2009). The concept of customer loyalty in leisure sports industry of UK has been not studied properly. The principles of marginality have not been put to use in trying to understand if there exists customer loyalty in this space based on the number of hours spent in the sports leisure activities, types of activities and other such parameters. And also at this point of time it is unknown if there exists some differences between consumers preferences based on their social class segmentation such as income wise, education wise or occupational status wise etc. Reference OVERALL PURPOSE RESEARCH QUESTIONS Based upon the problem discussion the core purpose of the research is to provide an insight on the customer loyalty in sports leisure industry of UK based on parameters such as social class segmentation, consumer leisure behavior towards such options, types of leisure trips selected and to measure or explain these differences through marginality principles. The following are the key Research Questions that will be addressed in the research work: Q1. Are there any significant differences in the leisure behavior of UK population? Q2. Can such differences be measured using Marginality Principles? Q3. What would be the key recommendations for boosting Customer Loyalty in sports leisure industry of UK? LITERATURE REVIEW In this chapter the research work and related entities are discussed at length viz. pertaining to sports leisure industry as a whole, the social classes in UK and other relevant factors which affect a consumers behavior towards the offered services. A conceptual framework for the research would also be presented in this chapter. ELEMENTS IN SPORTS LEISURE With high levels of investment planned by government and employers, mainly in response to the successful London Olympics bid for 2012, there are more graduate career opportunities in the sport and leisure industry than ever before.  The introduction of the Smoking Ban Law in 2006-2007 has had a big impact on the casino and bingo industry.   While many bingo clubs have suffered from falling revenue, there has been a big increase in the number of players visiting online bingo sites and as a result many new job opportunities now exist in the online gaming industry (Mintel report, 2009).  Ãƒâ€šÃ‚   Types of Leisure Sports There is a growing awareness and understanding of health and fitness activities in the UK. More people than ever are actively taking part in sport and leisure as a hobby and this is also fuelling a growth in the number of available jobs. The major types of sports leisure areas include Health and fitness, Club and duty management, Sales and marketing, Instructing and coaching, Consultancy work based on Group Policy referrals usually with particular sections of the population, e.g. those with diabetes, arthritis, Lifestyle consultancy and nutrition opportunities are increasing as the sector embraces the concept of wellness, Sport development performance, administration and facility management (Lucie Johnston, Sports Leisure January 2010). For those who are employed in sports leisure industry the working hours can be long.   Employees are often required to work shift patterns and weekends. Typical salaries after training range from  £20,000 to  £35,000 (Graduate Recruitm ent Bureau, 2009). Manpower Overview Just over half of the sport and recreation workforce in England is female. It has a higher proportion of young people (16-24) than the workforce across England as a whole (SkillsActive Workforce and Skills Summary 2009). 95% of employees are currently from white ethnic groups, compared to 91% in the whole economy (SkillsActive Workforce and Skills Summary 2009). The sport and recreation industry as a whole employs around 621,000 people. This is spread across the public, private and voluntary sectors. (SkillsActive, 2009) There are a huge number of volunteers working in sport and recreation.   The latest Active People survey estimates that two million people in the UK commit at least one hour a week to volunteering in sport. There are currently just over 140 casinos, employing 14,000 people in the UK. There are 17,000 employees in the bingo club industry and 57,000 in the betting industry. The Gambling Act 2005 permitted online casinos to operate from the UK and consequently there are now over 320 online operators of betting and gambling sites employing almost 8,000 people. (The Gambling Commission Annual Report 2008/2009). There are 3,000 private health clubs and over 2,500 leisure centers in the UK, which together employ over 45,000 staff.   An additional 800 clubs are expected to open over the next few years in this growth in dustry (Skills Active, 2009). CUSTOMER SEGMENTATION In order to define distinct target groups, customers are typically segmented along demographic, psychographic, and/or behavioral dimensions (cf. Peter Olson, 2008, pp. 370; Solomon et al., 2006, p. 9). The sports leisure seekers market is segmented as follows: The upper class in Britain is statistically very small and consists of the peerage, gentry, and landowners. These people were traditionally the wealthiest in the land having inherited money and position. Typically they would speak with Received Pronunciation accent and have been educated at schools. Reference The upper middle class in Britain typically consists of professionals with tertiary education, speaking Received Pronunciation. The higher upper middle class are traditionally educated at more prestigious Public Schools. The lower section of the upper middle class tends to occupy less prestigious public schools. Middle class in Britain typically consists of bourgeois with degrees from the less prestigious universities, or possibly no tertiary education. They would speak in accents which are provincial as well as Estuary English . They would be engaged in owning and running local businesses; working for larger corporations as junior and middle management; teaching, social work an d engineering, accountancy, information technology, nursing and other skilled jobs. Reference Nouveau riche, are people from poorer backgrounds who have made money themselves, primarily in business, middle-class professions, or entertainment. They may retain the mannerisms of their original social group or may imitate the behavior of the traditional upper class by, for instance, sending their children to public school or taking elocution lessons, but often in a way that is seen as gauche by the real upper class and middle classes (satirized as Mr Nouveau Richards by Jilly Cooper). This group is characterized by ostentatious displays of conspicuous consumption. Premier League Footballers are typical of this group. Spiralist Meritocracy as another group was identified by Jilly Cooper in her book Class as people from working class or lower middle class backgrounds who gained an education at grammar school and university and have subsequently obtained professional or managerial jobs wit hin companies or government (Wikipedia, Social Structure of United Kingdom). Mondeo Man group are of people employed in the private sector in a salesman or entry level management position that drives a company car such as a Ford Mondeo. These people would have had limited education and cultural aspirations but are keen to move up in the world .The lower middle class in Britain consists of people in white collar jobs living in less prosperous suburbs. They would typically not have had a university education, at least before the 1980s expansion in higher education. Reference These people would speak in local accents, although relatively mild. Skilled working class in UK represents people who would be in skilled blue collar jobs, traditionally in industry but in recent decades showing entrepreneurial development as the stereotypical white van man, or self employed contractors. Reference Unskilled working class in UK represents people who would work in blue collar jobs with low incomes. They would typically have left school as soon as legally permissible and not value education (Wikipedia, Social Structure of United Kingdom). As per Annual Survey of Hours and Earnings (ASHE), 2007 the socio economic graph as per these roles with the median salary clearly depicts the relationship between occupational and age as variables against the income levels (refer Appendix I). CONSUMER LOYALTY Defining Consumer Loyalty As the comparison of the different definitions of customer loyalty illustrates, two key dimensions exist: a behavioral (cf. Cunningham, 1956) and an attitudinal (cf. Day, 1969) dimension. Both are described below in more detail and an equal consideration of both dimensions is advocated, if true loyalty is to be achieved. Behavioral loyalty refers to the consumers actual behavior of repurchasing specific bran within a given category over time (e.g., Day, 1969; Chaudhuri Holbrook, 2002). Kumar and Shah (2004, p. 318) describe behavioral loyalty as loyalty of a consumer as observed from the customers purchase behavior. This explicitly means that the consumer repeatedly chooses the same brand when he needs a specific product or service. This behavior may be a result of a true preference for the brand. However, repeat purchases of the same brand may also be attributable to mere convenience, habit, or because the barriers to change (i.e. the switching barriers) are too high. While proponents of the one dimensional construct of consumer loyalty argue that attitude is irrelevant in determining loyalty toward a brand and consider the debate on the notion of true loyalty a waste of time (Sharp et al., 2002) opponents claim that behavioral definitions of consumer loyalty are inadequate for explaining how and w hy customers are loyal to a specific brand, and call for an analysis of the individuals dispositional basis for repeated purchase (Dick Basu, 1994, p. 100). Zins (2001, p. 270) further criticizes that the observation of behavioral loyalty alone does not leave room to draw any substantiated conclusions about customers future actions. Only measuring behavioral loyalty actually overestimates the share of true loyalty, since it does not account for those customers who buy a brand simply because no other alternative is available or because a particular brand is offering a special promotion (Day, 1969). Prior research has demonstrated a direct relationship between reasons for liking a particular sport team and loyalty. The current study replicates and extends this line of inquiry by examining the mediating role of attachment, a process by which an individual moves from merely liking a team (attraction) to becoming loyal to a team (allegiance). Data (Collegiate N = 194; Collegiate and Professional N = 402, Favorite Sport Team N = 808) were collected to examine 13 benefits and attributes associated with liking a sport team, 3 attitude formation properties, and allegiance. A three stage test of mediation using MLR revealed that attachment mediated the relationship between allegiance and Vicarious Achievement, Nostalgia, Star Player, Escape, Success, and Peer Group Acceptance. The results indicated that allegiance is the outcome of a developmental process by which an individual places greater symbolic value on, has stronger emotional reactions, and has more functional knowledge in relat ion to attractive benefits and attributes associated with a sport team (Frank Daniel C., 2006 Loyalty, Attachment, Sport Consumers, Attitude Development, Participation). Low attitudinal loyalty combined with low behavioral loyalty indicates an absence of loyalty (cf. Dick Basu, 1994, p. 101). Day (1969, p. 30) categorizes those customers as spuriously loyal who exhibit high repeat purchase behavior, but lack any attachment to the brand and can easily be captured by another brand offering a better deal. Latent loyalty, in contrast, is reflected by high attitudinal loyalty combined with low repeat purchase. True loyalty, firms preferred condition, can be conceptualized as an attitudeà ¢Ã¢â€š ¬Ã‚ based behavioral loyalty toward the given brand (see Kim et al., 2008, pp. 99à ¢Ã¢â€š ¬Ã‚ 100). A direct relationship between customer loyalty and relationship marketing has been proposed by a number of authors. Webster (1994, p. 26) claims that Customer loyalty has meaning only within the context of relationship marketing. Similarly, Aaker (2002, p. 23) proposes that one approach for enhancing consumer loyalty is the development or strengthening of customers relationship with the brand, which constitutes the basic objective of relationship marketing. Relationship marketing thus serves as a concept that contributes to the understanding of the factors that drive customer loyalty. The conceptualization of the loyalty construct has evolved over the years. In todays changing global environment, every organization is searching for innovative ways to achieve competitive advantage, increase customer loyalty, and improve efficiency without sacrificing quality of service (Javalgi Moberg, 1997). Service loyalty, with its final effect on repurchasing by customers, is perhaps one of the most important constructs in service marketing. Indeed, loyal customers that indulge in repeat purchases are the base of any business (Caruana, 2002). Some have tagged customer loyalty as a key source of competitive advantage (Bharadwaj et al., 1993) and a key to firm survival and growth (Reichheld, 1996). However, how loyalty has been conceptualized and measured has varied considerably across studies, resulting in calls for more research into the fundamental meaning of loyalty (Oliver, 1999). Three conceptual viewpoints have been suggested to define customer loyalty: the behavioral perspective, the attitudinal perspective and the composite perspective (Bowen Chen, 2001; Zins, 2001). The behavioral perspective, purchase loyalty, strictly looks at repeat purchase behavior and is based on the customers purchase history. Here, the emphasis is on past -rather than on future actions. Moreover, no other loyal behavioral actions such as price tolerance, word of mouth, or complaint behavior can be interpreted. Concentrating on the behavioral aspect of loyalty could overestimate true loyalty. The attitudinal perspective, in contrast, allows gain in additional understanding of loyal behavior (Zins, 2001). Here, customer loyalty is approached as an attitudinal construct. Attitude denotes the degree to which a consumers tendency towards a service is favorably inclined. This inclination is reflected by activities such as the customers recommending service providers to other consumers or their commitment to repatronize a preferred service provider (Gremler Brown, 1996). Based on a favorable attitude towards a service provider, customers may improve preference loyalty (De Ruyter et al., 1998). Lastly, the composite perspective combines attitudinal and behavioral definitions of loyalty. The composite perspective might be considered as an alternative to affective loyalty since using both attitude and behavior in a loyalty definition disputably increases the predicting power of loyalty (Pritchard Howard, 1997). In the present study loyal are defined those customers who hold favorable attitudes toward an organization, recommend the organization to other consumers and exhibit repurchase behavior Consumer Loyalty in Sports Consumer loyalty is of great value to recreational sport agencies in terms of their effectiveness and success. In recent decades, students in the field of recreation and leisure have paid growing attention to the phenomenon of customer loyalty. This paper reviews how exploration of consumer loyalty began, especially in the field of recreation and leisure. There have been three stages of evolution: the one-dimensional approach, two-dimensional approach, and multidimensional approach. The latter two developed out of critiques of an established approach. The authors find the multidimensional approach to be the most comprehensive, and thus the most promising, perspective for future research on consumer loyalty in the field of recreation and leisure (Tian-Shiang Kuo Evolution of Scholars Approach to Studying Consumer Loyalty in Recreational Sport and Fitness Business). Because it is much cheaper to serve loyal customers and easier to maintain their support, customer loyalty is of great value to organizations (Seybold, 2001). Rosenberg and Czepiel, whom Park and Kim cite (2000), claim that attracting a new customer costs 6 times more than retaining an existing customer. To a great extent, the success of a recreational sport and fitness business depends on how the business manages customers loyalty (Backman Crompton, 1991a, 1991b). As Park and Kim note, consumer loyalty is embodied not only in economic transactions with a business but more broadly in general support for the organization (Park Kim, 2000). Glimpsing the importance of consumer loyalty to sport-related businesses, in recent decades scholars in the field of recreation and leisure have paid growing attention to the phenomenon of customer loyalty (Gahwiler Havitz, 1995; Howard, Edginton, Selin, 1988; Park Kim, 2000). What has been the result of this increased focus? For one thing, a gradual evolution in how researchers approach the phenomenon of customer loyalty has resulted. Three stages can be roughly identified. In the very beginning, most investigators focused on only one dimension of consumer loyalty, either the behavioral or attitudinal dimension. Next, as a result of criticism of this initial research model, models that approached both behavioral and attitudinal dimensions of customer loyalty were developed. Finally, the latest studies of customer loyalty incorporate multiple attitudinal or psychological facets. This has led to a deeper, better-integrated understanding of loyalty. The following describes in more d etail each evolutionary stage of the historical development of customer loyalty research. Behavioral Approaches The majority of early studies of consumer loyalty looked only at its behavioral dimension. A customer was viewed as loyal to a product or service if he or she demonstrated consistent purchase of one brand over time (Backman Crompton, 1991b). According to Prichard and colleagues, one-dimensional behavioral approaches were classified in four groups by Jacoby and Chestnut (Prichard, Howard, Havitz, 1992, pp.156-157). The first group comprises researchers who located loyalty in the customers purchasing sequence, for example George N. Brown. The second group comprises researchers such as Ross M. Cunningham who defined loyalty on the basis of the proportion of the customers purchases that featured the brand in question. Jacoby and Chestnuts third group includes the scholars who applied probability models to analyze consumers purchasing behavior. To this group belongs Ronald E. Frank, who in the early 1960s investigated repeat-purchase probabilities using a simple chance model. The fourth and last of Jacoby and Chestnuts group integrated several behavioral variables for generating definition of customer loyalty (Prichard et al., 1992). Burford, Enis, and Paul (1971), as an example, put forward an index combining three behavioral measures of customer loyalty: proportion of resources spent on brand or store, amount allocated to switching, and the number of alternative brands or stores. While operationalizing such behavioral approaches is easy enough, at the same time they may exhibit fatal weaknesses as theoretical frameworks upon which to hang studies of consumer loyalty. Beginning in the late 1960s, some consumer loyalty researchers began to criticize behavioral approaches to their task (Howard et al., 1988, p. 42). They pointed out, for example, that because the associated measures relied on overt, observable behaviors, behavioral conceptualizations of consumer loyalty were doomed to such error as the classification of particular consumers as loyal in one study and non-loyal in the next (Backman Crompton, 1991b, p. 206). Moreover, failure to identify relations between loyalties measured by different patterns of use brought many researchers to the conclusion that brand loyalty encompassed more than repeat use (Backman Crompton, 1991b, p. 206). Attitudinal Approaches Conceptually, behavioral models could not, Day noted (1969), discriminate between true or intentional loyalty and spurious loyalty (Backman Crompton, 1991b; Prichard et al., 1992). Day (1969) and Jacoby (1971) proposed an attitudinal conceptualization of customer loyalty in order to better understand it. According to Jacoby (as cited in Prichard et al., 1992), a customer who shows brand loyalty by implication repeat[s] purchase based on cognitive, affective, evaluative and predispositional factors: the classical primary components of an attitude (1971, p. 26). Prichard et al. (1992) also briefly review those early researchers who looked at psychological aspects of consumer loyalty as well as behavioral. Guest, Monroe, and Guiltinan; Bennett and Kassarijia; and Jain, Pinson, and Malhotra all made an effort to study consumers attitudes or intentions. Just like approaches focused one-dimensionally on consumer behavior, however, approaches focused one-dimensionally on attitudinal loyalty had limitations. According to Prichard et al., the early studies of the attitudinal components in consumer loyalty, when they were reviewed by loyalty theorists, were often found to lack adequate theoretical conceptualization. A result of this was a multitude of measures that confounded research. Examination of the theoretical and empirical rigor underlying the development of various attitudinal measures raised certain questions about construct validity (Prichard et al., 1992). Overall, then, early definitions of customer loyalty as solely a behavioral construct or solely an attitudinal construct could be accused not only of superficiality but also of insufficiency. In time, a two-dimensional approach would replace these flawed perspectives. Reference Consumer Loyalty in Leisure Leisure activities could be said to be more important than ever before. International comparisons show that the British work long hours, and lengthy commuting times only add to the burden. It is increasingly likely that both partners in a household work full time, and household duties such as food shopping and cleaning must be shared, placing a premium on the time available for more enjoyable activities. Reference There is also the increasing problem of sedentary occupations, with many people spending their working day sitting in front of a computer terminal or talking on the telephone. This produces a demand for active leisure or recreation, but developments in technology mean that there is also an increasing temptation to sit in front of the television or to spend hours on the Internet or playing video games (Research Markets UK Leisure and Recreation Market Review 2002). The Most Popular Leisure Activities The survey, which was carried out on a nationally representative sample of 1,012 adults in August 2002, simply asked people about the leisure activities they considered `enjoyable, either in the evening or at the weekend. Unsurprisingly, the leisure market is dominated by in-home activities, with 92% of people content to spend their evenings or weekends watching television (or, with some more initiative, watching bought or hired videos). Listening to music or the radio at home is another popular choice (80%). Even when they wish to socialize, most people now think first of entertaining friends or family at home (79%), rather than going out. Venues providing entertainment and cultural services have to work harder than ever to persuade people out of their comfortable homes. Most consumers (77%) are content to go out for a meal as their main leisure experience outside the home (Research Ma

BYU Student gets booted :: essays research papers

B.Y.U. Student Gets Booted   Ã‚  Ã‚  Ã‚  Ã‚  Could you imagine being twenty years old , trying to discover yourself, and then being punished for it? Weather you saw it happen on MTV or you heard about it in the news most of us have heard about ex-Real World cast member Julie Stoffer, and the controversy surrounding her appearance on the popular MTV reality show.   Ã‚  Ã‚  Ã‚  Ã‚  Julie Stoffer was born on July 11th 1979 in Provo, Utah. The daughter of devote members of the Church of Jesus Christ of Latter Day Saints, Julie followed in her parents footsteps and decided to attend Brigham Young University. A business major and straight A student Julies responded to an advertisement to audition for MTV’s The Real World printed in the university newspaper during her junior year. Julie told the Milwaukee Journal Sentinel that she never really thought she would be picked for the show and the free trip to Los Angeles for the audition finals was what she was really after. â€Å" When I went to L.A. it was just life-changing. I got out there and I saw a whole new world I’ve never seen before. I met some really cool people, and I realized, if this experience could be this cool in a couple of days, imagine four months in a new place with new people. I just wanted to see new things, see what I wasn’t seeing in Provo. Julie also ad mitted that she hadn’t had that much exposure to MTV. â€Å" I’d seen a couple of episodes of â€Å"The Real World† at a friends house, but that was it† she told the Deseret News.   Ã‚  Ã‚  Ã‚  Ã‚  Upon entering Belfort Mansion, in New Orleans Julie was immediately faced with the change she had been looking for. Among her roommates Julie found two minorities, and an openly gay male. Most of whom had a set of moral values that were considerably different than hers. From the moment she stepped into the Real World house Julie began dispelling stereotypes associated with Mormonism. During the first hour she is asked if she is married and about weather or not she can drink caffeine. Although it seemed she was uncomfortable answering these questions she did anyway. Julie has said that â€Å" I went into this saying that I was not going to be a representative for Mormonism† however she later recognizes that â€Å" ..in being my religion I am a representative of it.

History of education Essay

â€Å"Education driven by passion awakens us to a world bigger than ourselves and makes us curious. Learning becomes self-sustaining as it transforms from a requirement to a desire. † First of all, what is a globalization education? A Globalization is a series of social, economical, educational, ethnological, cultural, and political changes that promote interdependence and growth. Globalization raises the standard of living in developing countries, spreads technological knowledge, and increases political liberation. The main cause of globalization is influence from other, more developed, countries. Globalization is a historical process that results from human innovation and technological progress. Creativity and technology are very important as knowledge. Especially technology because it had helped in many ways with educations. To me education is knowledge, success, intelligence, achievement. Education is the best because you can also teach others. I can just say that some people didn’t have education are just lucky to become who they are. For example, Thomas Edison, Henry Ford and many other super achievers never finished grade school. But They succeeded because they knew how to research, how to create certain activities to make them who they are. They also collect information for a selected project and process knowledge. Classroom environment does not work that way, it focuses on the collection of knowledge without a clear purpose, other than high class grades. If the purpose does not motivate, other than to please the teacher, then there is nothing to process outside of memorizing answers for test. The typical student is academic challenged while being motivation starved. Lack of motivation is lack of knowledge processing skills. The typical college graduate will have a professional skill that supplies life’s basic needs. Additionally, the globalization education in the world is the most powerful thing that can exist because it is the general base that people around the world have opportunity to learn things that didn’t learn before. From day to day education expand much more to the world and that’s the reason why technology became also more develop because people by doing research they are learning much more than they expected. Also while they are developing their knowledge they are also entertaining themselves. Technology in the globalization education allows certain people or nations around the world to stay closes. Moreover, we as a society are destroying our children’s right to a quality education. By introducing the standardize test we have only accomplish one goal; teaching our children how to take a test. It does not matter if they know the right answer it is multiple choice they have a one in four chance of getting it right. Standardize testing forces teachers to educate children one way. Children need creativity to learn. Our schools are heading in the same direction with the standardize test. Because children learn in different ways, we must introduce different styles of learning techniques into our schools. One way to do this is to encourage more creativity in education. The lack of creativity in teaching has been a significant issue in recent years. The report highlighted that children profit from using creative skills and by having these skills developed. It also suggested that creative teaching should be made part of all academic education. This was the first time that this issue had been fully recognized. In response to this report, the government has acknowledged the significance of developing the creative skills of children, as these could become essential in future workplaces. The Nation Curriculum recognizes that many employers want and need creative people: ‘Schools that promote creativity will ensure that pupils respond positively to opportunities and responsibilities and are better able to handle with new challenges as well as change and difficulty. Creativity helps teachers deliver the academic curriculum to students in an appealing manner. Further more, another basic source of learning is technology. Now a day, technology has become an important component in education. Especially the Internet that has allowed the world to communicate and allows even the people who cannot read to educate especially if the person is unable to go to school. They can do all their research on the internet. Everyday software makes people lives easier and improves on the technology. Making lives easier is not, however, the only role technology plays in our lives but it teaches us things we didn’t know and helps us learn more than we thought we couldn’t t learn. Technology is playing an increasing role in education. As technology advances, it is used to benefit students of all ages in the learning process. As technology advances, students have better access to educational opportunities like these. When something new and better is revealed, the older technology becomes more affordable, allowing it to be used in educational settings, even when schools are on a tight budget. Technology has also advanced to help children even before they’ve started school. Educational video games and systems for young children help them prepare for school and in some cases get a head start on their education. Regardless of these arguments, technology is an important part of today’s society and education. In conclusion, there are many ways we can try to improve the world. For example, not open to innovation, Teachers, and much more. Education is a vital part of society in which everyone plays a role. It is not only the role of parents and teachers to support a child’s education, but also the role of the whole society to provide a structure of living that supports what is being taught. Education is the way through everything. Lucky for us we have technology and much more to help us get through an education, so let’s not waste the advantage of education we have and learn something so we can make a better future.

An Evaluation of the Relevance and Utility of Lean Manufacturing Approach to the Pharmaceutical Supply Chain The WritePass Journal

An Evaluation of the Relevance and Utility of Lean Manufacturing Approach to the Pharmaceutical Supply Chain Introduction An Evaluation of the Relevance and Utility of Lean Manufacturing Approach to the Pharmaceutical Supply Chain : 113), the principles of Lean manufacturing are â€Å"customer value, value stream analysis, demand pull, continuous flow, and waste elimination.†   The purpose of a Lean supply chain network is to bring the lowest cost in differential customer value, which can be met through collaborative priorities in demand, real-time information on markets, and logistics delivery efficiencies, to name a few. The concept of networks of supply chain partners suggests that the success of companies is through their constant origination from new networks of supply chain partners in order to meet certain objectives. As a general rule, these constantly developing networks can act in response to the dynamic characteristic of customer demand (Sople 2012). The manufacturing function must not be the only domain to which Lean principles must be applied. Rather, it must also be applied across organisations in the supply chain to decrease the wastes usually associated with supply chain operations. Th e full benefit of Lean manufacturing and supply chain management necessitates that the scope of Lean implementations must go beyond a single function and must be structured as a part of managing relationships with customers and suppliers (Lambert 2008). It may therefore be analysed that with the adoption of Lean techniques, the management is tasked to align corporate activities with Lean manufacturing in supply chain management across organisational functions. Lean thinking also allows the organisation to direct business relationships with customers and suppliers. Application of Lean Principles Lean thinking is apparently applicable to pharmaceutical development and manufacturing (Wigglesworth and Wood, 2012). Lambert (2008) states that whilst the various material flows as well as flows of goods and information are the focus of Lean supply chain operations, Lean application to the management of supply chains is further from the physical flows of inventory. It also takes account of the entirety of the business relationship amongst firms. When a firm applies Lean manufacturing concepts to its supply chain management, it begins to focus on value drivers; revenue development; asset efficiency, and reductions in cost, inventory, and working capital. All of these are apparently beneficial to an organisation. Applying Lean thinking to supply chain management is very likely since both of them share commonalities, such as long-term perspectives, value and customer creation; systems view; and structured business relationships;   Ã‚  amongst others (Lambert 2008). These commonalities indicate how much Lean thinking and supply chain management lend to each other. Based on this, one can conclude that Lean approaches are aligned to supply chain management and that the two are generally not in contrast with each other. Potential advantages of Lean approach to managing quality and efficiency in the pharmaceutical industry One of the potential advantages of Lean approach in the pharmaceutical industry is the reduction of cost of goods in pharmaceutical development and manufacturing. The implementation of Lean thinking can be carried out by developing workflows and infrastructures to reduce inventories (Ende 2011), which are in fact a target of quality and efficiency efforts within pharmaceutical companies. The concept of continuous manufacturing in pharmaceutical companies deals with the challenge of overproduction, which leads to surplus inventory and longer cycle teams. These are the focus of efficiency on which pharmaceutical companies must be engaged. Its significance is seen in the fact that   excess inventory is considered the greatest waste because it brings upon itself certain costs related to the management, storage, and transport of inventories adding to the waste (Schneider 2010). Therefore, when Lean techniques are used, such wastes are reduced, if not totally eliminated within the pharma ceutical firm. Novartis and H. Lundbeck case studies Novartis is one of the world’s largest pharmaceutical firms (Abreau 2013). The upstream part of its supply chain indicates flow of information and full visibility. Novartis uses product-to-demand technique based on demand, whereby its daily variable demand stream is integrated to production (AMR Research 2006). Between its levels of supply chain are limited visibility and flow of information (Abreau 2013). Despite being ranked number 2 behind Pfizer in cost of goods sold in 2006, Novartis decided to take on Lean principles and become the â€Å"Toyota of pharmaceuticals.† Using Lean principles, the company is focused on reducing its cycle time to 70 per cent and reducing spending by 40 per cent, as well as pursuing continuous manufacturing with raw materials going in one end of the chain and finished products coming out the other (AMR Research 2007). Along with this is the reengineering of every process and role, leveraging information technology, and setting up process-oriented teams in the absence of first-line supervisors so that personnel would report directly to one team leader (Shanley 2004). Here, one can see the application of Lean techniques to Novartis’ supply chain, thereby helping the company to improve its internal processes and eliminate waste. Lundbeck, on the other hand, is an international pharmaceutical firm that began its Lean adoption in 2005. The company went through certain phases in its Lean adoption, such as building consensus in the management group and running a range of Lean events and building a culture around these events. In the first phase, Lundbeck implemented 40 Lean events assisted by external experts, followed by 70 to 80 Lean events each year, with all personnel in the supply chain being involved (Simpler Consulting 2010). Through its adoption of Lean principles in its supply chain, the company was able to cut costs by 25 per cent. Workflow analysis within the organisation is also aided by video cameras, which leads to further improvements. Part of its Lean techniques adoption is the use of large bags instead of small box packaging, which reduced production delays from four hours to only an hour (Miller 2012). Is Lean appropriate to the pharmaceutical supply chain? Yes, Lean techniques are appropriate to the pharmaceutical supply chain. Despite Lean thinking’s origination from Toyota manufacturing, its adoption is still suitable to the pharmaceutical industry. In fact, its applicability is seen in the number of pharmaceutical companies that continue to adopt Lean manufacturing techniques. Although many of these techniques cannot be taken on to the more complex pharmaceutical manufacturing plants, their adoption mirrors the pursuit of increased optimisation (Shanley 200). Boyer and Verma (2010) surmise that whilst the original focus of developing Lean thinking is the manufacture of automobiles, it can still be applied to other industries. This is because Lean approach is more than a set of techniques but is a mindset for all personnel and managers who are focused on waste elimination and reduction of variability in the entirety of the business process. The advantage of Lean’s adoption in the pharmaceutical industry is the ability of pharmaceutical companies to experience logical rhythm through the supply chain. With the Lean enterprise, adaptive supply chain is carried out, causing the whole organisation to possess real-time process visualisation (Hafeli 2006).    Argument for agility in the pharmaceutical supply chain Pharmaceutical companies are inclined to be bureaucratic, which results in several wastes in internal processes. With the application of Lean principles, pharmaceutical companies are able to strengthen their relative agility (Radeka 2013).   This would mean that despite the relative limitation of the application of Lean principles in the pharmaceutical supply chain as pointed by WCI Consulting Limited (2011), the result is still improved agility in the supply chain. Apparently, the need for agility in supply chain management is founded on decreasing product life cycles and demand patterns of increasingly volatile markets. Sweeney (2009) points out that Lean is not enough, that agility in supply chain is required because of emphasis on speed, with time being a major competitive weapon. This argument is reasonable given the rapidly changing market in which pharmaceutical companies operate. However, as emphasised above, Lean thinking is also applicable to the pharmaceutical industry. An argument arising about the adoption of Lean thinking in the pharmaceutical industry is the risk that goes with it. Such adoption is said to put the supply chain to increased vulnerability to disruptions and unpredictable events due to lack of slack on which to withdraw. With Lean techniques making the supply chain vulnerable, a question that may come up is whether this would mean Lean is not suitable at all. The answer is pharmaceutical companies can apply Lean techniques to cut costs and adopt agility in order to obtain supply chain resilience, as pointed out by WCI Consulting Limited (2011).    Conclusion This paper provides a critical analysis of the relevance and utility of Lean techniques in the pharmaceutical supply chain. Lean thinking allows the elimination of wastes and cost reduction in pharmaceutical companies. Lean supply chain considers the entirety of the business relationship amongst firms. Reduced costs of goods and reduced inventories are the potential advantages of Lean approach in the pharmaceutical industry. Novartis and Lundbeck case studies provide an example where Lean techniques and supply chain management become integrated. Despite the effectiveness of agility in supply chain management, Lean cannot be set aside as a valuable tool.                      References Abreau, P. E. M. (2013) An ANP Model to Support Decision-Making in a Portuguese Pharmaceutical Supply Chain. Reterived on March 22, 2014 from http://run.unl.pt/bitstream/10362/10724/1/Abreu_2013.pdf AMR Research (2006) Supply Chain Saves the World. US: AMR Research, Inc. AMR Research (2007) Risk!: Navigating an Uncertain World. US: AMR Research Inc. Boyer, K. and Verma, R. (2010) Operations and Supply Chain Management for the 21st Century. First Edition. Mason, OH: South-Western, Cengage Learning. Ende, D. J. (2011) Chemical Engineering in the Pharmaceutical Industry: RD to Manufacturing. New Jersey: John Wiley Sons. Hafeli, R. (2006) Enabling Lean and Compliant Manufacturing at Novartis with SAP. Denver: SAP Adaptive Manufacturing Summit, September 28. Lambert, D. M. (2008) Supply Chain Management: Processes, Partnerships, Performance. Sarasota, FL: Supply Chain Management Institute. Miller, G. (2012) Lean Earns Lundbeck Big Prize, Cost Cuts. Retrieved on March 22, 2014 from fiercepharmamanufacturing.com/story/lean-earns-lundbeck-big-prize-cost-cuts/2012-01-18 Radeka, K. (2013) The Mastery of Innovation: A Field Guide to Lean Product Development. NW: CRC Press. Schneider, O. (2010) Adding Enterprise Value: Mitigating Investment Decision Risks by Assessing the Economic Value of Supply Chain Initiatives. Zurich: vdf Hochshulverlag AG Shanley, A. (2004) Novartis Goes Lean. Retrieved on March 22, 2014 from pharmamanufacturing.com/articles/2004/111/ Simpler Consulting (2010) Lean Management of the Pharmaceutical Sector Brings Increased Efficiency and Improved Quality While Increasing Profits. Retrieved on March 22, 2014 from simpler.com/success-stories/Lundbeck_Case-Study.pdf Sople, V. V. (2012) Supply Chain Management: Text and Cases. New Delhi: Dorling Kindersley Pvt. Ltd. Sweeney, E. (2009) Lean, Agile and Resilient Pharmaceutical Supply Chains: Jargon or Action? Irish Pharmachem Buyers Guide (September), 38-39. WCI Consulting Limited (2011) Keeping the Supply Chain Agile. Retrieved on March 22, 2014 from wcigroup.com/Nostrapharmus/Keeping%20the%20supply%20chain%20agile.pdf Wigglesworth, M. and Wood, T. (2012) Management of Chemical and Biological Samples for Screening Applications. Germany: Wiley-VCH Verlag Co.