Angethlor Wimberly

Valerie Young is a promoting chief for Wisson, an aroma organization headquartered in Chicago. While working for Wisson, Valerie finds data that addresses her morals and spots her in trading off issues. The disclosure adds to the stressors she encounters. Her supervisor, Mr. Lionel Waters, was recruited by Wisson for his fruitful commitments to the female scent industry. Mr. Waters is answerable for the stressors experienced by Valerie. While working in the U. S. n a working visa, Valerie gives authoritative, advertising and budgetary aptitudes for Wisson. She keeps on delivering quality work after the cutting back of her specialization. As a recently acknowledged understudy for the ace's of science program at the University of Chicago she is appreciative to her organization for educational cost repayment on the off chance that she gets An's and B's in her classes. She has a sort B character. She sees the 10,000 foot view of her activities and others and doesn't respond immediately w hen associated with circumstances. She has a beau who is unbiased to her activity and gives exhortation when she needs it.He is somebody who she can depend on for secrecy. Mr. Waters has more than 14 years with Wisson. After recruiting, Waters employed two dear companions and gave them pay rates past organization approach. He has a Type A character. He is progressively worried about the measure of cash he is making as opposed to how he is making it. He invests the greater part of his energy going through however much of the organization cash as he can and as fast as could reasonably be expected. He appears at work when he needs to and leaves the group he is assume to head in obscurity. They are disregarded without a tutor or somebody to give proficient guidance.In a push to make duplicates, Valerie saw somebody left the copier machine stuck. While attempting to expel the stuck papers, she finds administrative work identifying with Waters. The papers were solicitations for two aroma organizations possessed by Waters. Obviously, Waters quit working with past aroma organizations and managed his own to pick up cash and payoffs for new items put out by Wisson. After the revelation, Valerie returned home to talk it over with her sweetheart. She required an approach to discharge the resentment she felt inside. She realized that it was against organization arrangement for clients to take kickbacks and kickbacks.Many questions went through her head which added to pressure. She thought about whether different individuals from the group knew about the circumstance, is it regular practice for a representative to have a budgetary enthusiasm of such with the organization. The information on the desk work she discovered set Valerie in a troublesome difficulty which scrutinized her morals. In the event that she went up against Wisson with her discoveries she could hazard losing her employment. Wisson may have a decent connection with Waters. Waters was recruited as a result o f his prosperity rate. Valerie could be supplanted. Wisson may realize what is occurring at his company.If Valeries loses her employment she will have 30 days to be recruited with another organization or face extradition. In the event that another organization were to consider employing Valerie, they would ask a ton of administrative work and the U. S. has made it troublesome and costly for them to do as such. Expulsion could mean losing her opportunity to go to a Master’s of Science program she was acknowledged at. Wisson has consented to repay for each â€Å"A† and â€Å"B† grade she gets at the University of Chicago. Valerie has a decent connection with her colleagues at work. She will miss the brotherhood and kinships they have worked among themselves.Leaving the U. S. would likewise mean leaving her sweetheart who has upheld her and has been her partner when she required somebody to converse with. Valerie confronted Waters about permitting other aroma organ izations a chance. An understanding from Waters would ease the pressure and facilitate her aware of not turning in Waters. The dread of a messed up relationship with her schools because of her failing on the boss will no longer wait in her psyche. Valerie could decide to keep her mouth shut. A higher degree could mean more open doors for her career.Even however her chief, Waters, needs great administration aptitudes and initiative standards the shaped companionships she encounters with her partners will last an actual existence time. Waters would appear late to gatherings, overspend on propelling occasions, drop gatherings finally and once in a while appeared at work. The other colleagues were utilized to it and figured out how to be increasingly effective and gainful without their group chief, Waters. A word of wisdom for Valerie is to keep mouth shut until further notice. Keep a log book of everything that goes on. She is single without any children and she is equipped for getting a Master’s qualification inside 12-15 months.While acquiring degree, search for another activity and apply for citizenship. With a Master’s qualification, she will have a great deal to add to the U. S. also, this reality may help her with acquiring citizenship. Prior to leaving the organization and subsequent to accepting degree, contact Wisson and uncover the data. Permit Wisson to settle on the choice and help him to remember your degree. The entryway might be open for her to supplant Water’s. Valerie is anxious to find out about perfuming and she has a decent working relationship with the representatives who accomplished all the work while Water’s squandered company’s cash and took excursions.

Engineering Technology and Society Essay Example | Topics and Well Written Essays - 2000 words

Building Technology and Society - Essay Example In nowadays, holder structures for prescriptions are a consequence of two orders: designs and building, consolidated together to make better answers for medicine adequacy while these are kept. Advancements incorporate shapes with knock outs for simple patient grasp when opening these holders, or removable rings for shading code solutions (Hafferty, 2010). Or on the other hand, included simplicity with flexible ergonomic plugs separated from usage contemplations to secure item quality during shipment and away. Usefulness includes structure, ease of use in the basic apportioning of a dose without requirement for help (Butchli, 2010); specific bundling to unit-portion (Weeren et al 2002), naming administrative writings and standard brand symbolism (Butchli, 2010). Given the broadness of accessible innovations, pharmaceutical holders sit a basic concern since viability straightforwardly influences wellbeing, impacts on brand separation and contender edge. Holders secure against ecological factors as dampness, light or oxygen in the conveyance of NDSS (Novel Drug Delivery Systems or prescriptions portrayed as oral, nasal, aspiratory, transdermal or needle free). The Institute for International Research has done a few introductions on the importance of a joined methodology of logical and negotiating prudence, and a checked collaboration among designs and building to arrive at strength and time span of usability (Weeren et al 2002). Protection from different physical or synthetic responses and defilement is the part of a medication known as steadiness. Commonly, it is accepted that meds kept in shut holders stay unaltered inside its timeframe of realistic usability. The pace of progress or debasement is communicated regarding, tranquilize A which corrupts by hydrolysis to degradant B in this manner A + H2O B Or decrease in the grouping of A with time is equivalent to the rate consistent of the

Perceptual Sets in Psychology

Perceptual Sets in Psychology Theories Cognitive Psychology Print Perceptual Sets in Psychology By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on June 25, 2019 Naufal MQ / Getty Images More in Theories Cognitive Psychology Behavioral Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology In This Article Table of Contents Expand Overview How Perceptual Sets Work Forces of Influence   Real Life Impact View All Back To Top A perceptual set refers to a predisposition to perceive things in a certain way. In other words, we often tend to notice only certain aspects of an object or situation while ignoring other details. What Is a Perceptual Set? When it comes to our perceptions of the world around us, you might assume that what you see is what you get. However, in truth, research shows that the way you see the world is heavily influenced (and biased) by your own past experiences, expectations, motivations, beliefs, emotions, and even your culture.?? For example, think about the last time you started a new class. Did you have any expectations at  the outset that might have influenced your experience in the class? If you expect a class to be boring, are you more likely to be uninterested in class? In psychology, this is what is known as a perceptual set. A perceptual set is basically a tendency to view things only in a certain way. Perceptual sets can impact how we interpret and respond to the world around us and can be influenced by a number of different factors.?? What exactly is a perceptual set, why does it happen, and how does it influence how we perceive the world around us? How Perceptual Sets Work How do psychologists define perceptual sets? Perception can also be influenced by an individuals expectations, motives, and interests. The term perceptual set refers to the tendency to perceive objects or situations from a particular frame of reference,  explain author Sandra Hockenbury the textbook  Discovering Psychology.?? Sometimes, perceptual sets can be helpful.?? They often lead us to make fairly accurate conclusions about what exists in the world around us. In cases where we find ourselves wrong, we often develop new perceptual sets that are more accurate. However, sometimes our perceptual sets can lead us astray.?? If you have a strong interest in military aircraft, for example, an odd cloud formation in the distance might be interpreted as a fleet of fighter jets. In one experiment that illustrates this tendency, participants were presented with different non-words, such as sael. Those who were told that they would be reading boating-related words read the word as sail, while those who were told to expect animal-related words read it as seal.?? A perceptual set is a good example of what is known as top-down processing. In top-down processing, perceptions begin with the most general and move toward the more specific. Such perceptions are heavily influenced by expectations and prior knowledge.?? If we expect something to appear in a certain way, we are more likely to perceive it according to our expectations. Existing schemas, mental frameworks, and concepts often guide perceptual sets. For example, people have a strong schema for faces, making it easier to recognize familiar human faces in the world around us. It also means that when we look at an ambiguous image, we are more likely to see it as a face than some other type of object. Researchers have also found that when multiple items appear in a single visual scene, perceptual sets will often lead people to miss additional items after locating the first one. For example, airport security officers might be likely to spot a water bottle in a bag but then miss that the bag also contains a firearm.?? Forces of Influence   Below are examples of various forces of influence:?? Motivation can play an important role in perceptual sets and how we interpret the world around us. If we are rooting for our favorite sports team, we might be motivated to view members of the opposing team as overly aggressive, weak, or incompetent. In one classic experiment, researchers deprived participants of food for several hours. When they were later shown a set of ambiguous images, those who had been food-deprived were far more likely to interpret the images as food-related objects. Because they were hungry, they were more motivated to see the images in a certain way.Expectations also play an important role. If we expect people to behave in certain ways in certain situations, these expectations can influence how we perceive these people and their roles. One of the classic experiments on the impact of expectation on perceptual sets involved showing participants either a series of numbers or letters. Then, the participants were shown an ambiguous image that could either be inter preted as the number 13 or the letter B. Those who had viewed the numbers were more likely to see it as a 13, while those who had viewed the letters were more likely to see it as the letter B.Culture also influences how we perceive people, objects, and situations. Surprisingly, researchers have found that people from different cultures even tend to perceive perspective and depth cues differently.Emotions can have a dramatic impact on how we perceive the world around us. For example, if we are angry, we might be more likely to perceive hostility in others. One experiment demonstrated that when people came to associate a nonsense syllable with mild electrical shocks, they experienced physiological reactions to the syllable even when it was presented subliminally.Attitudes can also have a powerful influence on perception. In one experiment, Gordon Allport demonstrated that prejudice could have an influence on how quickly people categorize people of various races. Perceptual Sets in Real Life Researchers have shown that perceptual sets can have a dramatic impact on day-to-day life. In one experiment, young children were found to enjoy French fries more when they were served in a McDonalds bag rather than just a plain white bag.?? In another study, people who were told that an image was of the famed Loch Ness monster were more likely to see the mythical creature in the image, while others who later viewed the image saw only a curved tree trunk. As previously mentioned, our perceptual set for faces is so strong that it actually causes us to see faces where there are none.?? Consider how people often describe seeing a face on the moon or in many of the inanimate objects that we encounter in our everyday lives. A Word From Verywell As you can see, perception is not simply a matter of seeing what is in the world around us. A variety of factors can influence how we take in information and how we interpret it, and perceptual sets are just one of these many factors.

The Legal Framework Within The Area Of Equal Opportunities

The Legal Framework Within the Area of Equal Opportunities The legal framework within the region of the equal opportunities is aimed at encouraging recognition and banning any form of discrimination and its causes, it supports and puts in place progressive awareness of equality in the community. The law requires people to be given equal opportunities regardless of their personal characteristics and backgrounds. The Equal Opportunities Act 2010, brought together some anti discriminatory laws to make it simple for people to understand their rights and duty to society as well as the enforcement of fair treatment for all including targeting and fighting discrimination against people because of their personal characteristics or choices. The†¦show more content†¦These may include being treated differently because of a person’s race, ability, age, gender or sexuality. Oppression is denying or undermining a person’s human rights. It is when those in authority uses their power to limit other people’s freedom and reducing people’s potential to be able to fully exercise their human rights. This can be caused by our cultural, traditional practices, or social norms within a society. Some forms of oppressive practices are interpersonal, racial, human, and institutional. (i). Interpersonal oppression affects people because it gives priority to one group over the other. Whereby the one group is allowed to control other group members. The dominant group has permission to ill treat or disrespect certain group members, such as women regarded less able in some societies and they cannot do what men can do because they are a weak species. This oppression gets structured into institutions and organisations where patterns can be visible, whereby male applicants are favourable for top job positions, even though their qualification were equally well as to that of a female applicant for that same job position because they are traditionally believed to work more effectively than women. (ii). Racial oppression is when a certain group of people is treated unfavourably because of their race. Racial oppression can be systematic, social, institutional or internal. This group is subjected to unfair orShow MoreRelatedThe Issues Of Discrimination And Harassment1575 Words   |  7 Pagesof Discrimination and Harassment, in particular, the legal obligations, protection and resources available to human service clients, within Australia and specifically Queensland. A particular level of knowledge is required by human services workers in regards to the judiciary system, legal accountabilities and statutory obligations, to provide the most appropriate level of care for clients of social workers. By describing how the legal framework is relevant to human service workers, their agency andRead MoreContexts Dependent Approach For Participation818 Words   |  4 Pageset al. 2004, p.622). Engaging local communities in EIA must be context-oriented, open and transparent in order to achieve real outcomes (Andrà © et al., 2006, p. 3). Context-oriented approach must be emphasized because many communities, especially within the diverse country like Indonesia, have their own rules, culture and social norms to environment protections. Thus, EIA process must be adapted into the social-cultural contexts of impacted communities (Andrà © et al., 2006, p. 3). 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The State must ensure that children with disabilities have equal opportunities to participate fully in educationRead MoreThe On The Gender Machinery1638 Words   |  7 PagesThe program endorsed gender sensitivity in managing girls and women victims’ statements whilst additionally building skill sets for conversing with these women and the distressed witnesses ( kjkljklj). In 2006, 34 Family support units provided legal and psychological counselling, emergency health services for the surviving women and girls of GBV during the war. Leading to convictions for â€Å"forced marriages† of girls and women to RUF men. These convictions occurred in 2009, being a first of itsRead MoreCU1536 PROFESSIONAL PRACTICE IN EARLY YEARS SETTINGS977 Words   |  4 Pagescurrent policies, frameworks and influences on the early years There are various policies in place which each setting is required to follow. There are five basic policies of good practice, Equality and Diversity Rights and responsibilities Confidentiality Promote anti discrimination, effective communication. There is also the Childcare Act 2006 were Child minders and childcare providers registered on the Early Years Register must meet the legal requirements set out by this act. The legal requirementsRead MoreEqual Rights of American Muslims in Various Sectors1782 Words   |  7 Pagesï » ¿Equal Rights of American Muslims: After over half a decade since the 9/11 terror attacks on American soil, the consequences of the devastating incident have continued to spread out on Muslims in the United States who have been subjected to harsh experiences because of association. These people have not only been held accountable for their actions but also for the actions of people with false banners in their name since the attacks. Before the 9/11 attacks, Muslims in America were mainly involvedRead MoreManaging Diversity Within An Organization1674 Words   |  7 Pagesvariety of qualities possessed by people within an organisation and creating an environment that understands, values and utilises the differences within people. Due to the rapidly growing trends of a more diverse workforce, diverse market and globalisations of businesses, managing diversity is essential for business success through maximisation of utilization of a firm’s most important resources, its employees. This reflects two broad areas of investigation within managing diversity, one includes studiesRead MoreThe Principle Of Mutual Recognition1130 Words   |  5 PagesThe principle of Mutual Recognition In the model of an Area with Freedom, Security and Justice, cooperation has concentrated on two objectives; synchronisation of criminal law and the recognition of the principle of mutual recognition of criminal judgments and judicial decisions. Cooperation between EU Member States has been a topical issue since the 1970s. Since the Schengen Conventions the establishment in the 1990’s of free movement between countries in the EU, largely without border control

It is said that there are only two types of people made in...

It is said that there are only two types of people made in this word, the sheep and the wolves. The wolves conquer and control, letting no one stand in their way. If those people want something, they will obtain it, one way or another. No one embodied this persona more than Napoleon Bonaparte. The tenacity and persistence of this man changed the course of European history forever. His personality commanded over others during conversations and he knew how to take control. Born in Corsica on August 15, 1769 into an aristocratic family, Bonaparte was bred to be a leader from the beginning. Firmly disciplined by his mother, Bonaparte learned self-control and governance very early in life. In 1779 he was sent to the Royal Military Academy at†¦show more content†¦For his success in the suppression of the coup, Bonaparte was named Commander of the Army of the Interior in 1795. The next year, the freshly appointed commander married his first wife, Josephine de Beauharnais. This marr iage would turn out to be an heirless marriage for Napoleon and in 1810, he had the relationship annulled. Shortly after his marriage, he led his army in a seemingly unlosable war in Italy which ended in France’s taking control of the country. After his military victories in Italy, Bonaparte set his sights on taking control of Egypt in 1798 where he once again gained power with fairly few military losses. During his command of the country, he instituted many reforms in the government and public services which was very beneficial. Pressing matters with opposition to France in Europe caused Bonaparte to return back to Paris in 1799. After a successful coup he staged, named himself Emperor of France. By the time of his crowning as Emperor, Italy had regained their independence from France but with his newly obtained power, once again led an army to recapture the country after a refusal of peace from both Austria and Great Britain. 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The Case Study of Soren Free Essays

1. Define the problem (from student’s perspective) 2. Ensure safety (including assessing potential for self-harm) 3. We will write a custom essay sample on The Case Study of Soren or any similar topic only for you Order Now Provide support 4. Examine alternatives 5. Make a plan 6. Obtain a commitment (including no-harm agreement where applicable) Tragedy struck a small west Texas town Saturday when beloved Lubbock Christian School (LCU) superintendent, Peter Dahlstrom, accidentally shot and killed his nine year old granddaughter, Soren, while rabbit hunting on the family farm. The entire community has been shocked by this tragedy and the effects of the incident will be felt in the community for some time. Many people in the community will benefit from crisis intervention techniques during this time. I have applied Robinson’s Crisis Response Model for successful crisis intervention to develop a plan of action to help teachers, students, and faculty through this difficult time. The model suggests the following six steps: 1) Define the problem; 2) Ensure safety, including assessing potential for self-harm; 3) Provide support; 4) Examine alternatives; 5) Make a plan; and 6) Obtain a commitment, including a no-harm agreement where applicable. The first phase of the crisis intervention plan is to inform as many people of the issue as quickly as possible. To quickly reach as many people as possible, the crisis team sent out an email to inform parents as immediately after the accident occurred. It would be best if the children are not blind-sided by the information at school on Monday morning. I expect several of the students and faculty members to go through the 5 classic stages of grief identified by Elisabeth Kubler-Ross (1969), which are: denial, anger, bargaining, depression, and acceptance. Sometimes this can be a slow process, so I think some students and teachers will require on-going help to process this tragic loss of life. My plan involves the following crisis intervention steps: 1. Have a Staff Pre-meeting first thing Monday morning: a. Invite all the staff who feels affected by the crisis. I feel it is important to include part-time teachers, bus drivers, playground supervisors, janitors, secretaries, and any other workers who would like to join. b. Keep communications open and give facts on the situation, as appropriate within the bounds of confidentiality. Prepare a handout for staff not in attendance. c. Share reactions and feelings with one another, taking time for mutual support. The school crisis team shares information on grief, and answers the questions and concerns of the staff. d. Give a plan for the day that has been prepared by the crisis team. 2. Prior to the first active school day How to tell Students e. Decide which students are to be told. f. Confirm what information they will be told. g. Decide who will tell the students. h. Outline the procedures for how they will be told. i. Discuss how they may react and what to do. 3. The Debriefing Meeting: A meeting with staff at the end of the day to discuss how the day went for both students and staff. 4. Activities to Discourage: Large assemblies or public address announcements – these make it difficult to provide support to students on an individual basis. When he Lubbock Christian School community mourned the loss of a student and the pain of their leader. â€Å"This is a great tragedy for our school,† said Brian Pitaniello, chairman of the Lubbock Christian School’s Board of Trustees. Pitaniello said Peter Dahlstrom has worked as superintendent of the school for 17 years. â€Å"He is a spiritual leader for our school; he loves our kids,† he said. Hundreds of students, teachers parents and friends of the Dahlstroms gathered for a student-organized prayer vigil in honor of the family Saturday morning in the school’s auditorium. â€Å"That just shows the impact this family had on our school,† Pitaniello said. â€Å"This school and this community loves this were answered by a family friend who said the family did not wish to speak with the media. family. and our heart breaks for this family. We hurt for her family for a loss of a child as well as for the loss of a classmate and the loss of a student. † School administrators sent an email to parents early Saturday informing them of the incident. Parents were told grief counselors would be available for students. Parents of third-graders were urged to meet with a children’s grief counselor at 8 a. m. Monday morning at the school to help mothers and fathers feel more confident in talking with their children about the tragedy. Classes were expected to go on as scheduled Monday. Phone calls to the Dahlstrom house in Anton . k. Student and staff contact with the media while at school – media contacts can be disruptive and sometimes insensitive. Direct all media to the public information officer or representative. l. Removing belongings of the deceased- this is best done gradually and can include family members and friends. Having concrete reminders in the classroom can help teachers and students let go grad ually. m. Staying rigid with regard to curriculum and scheduling – reactions will vary, from needing flexibility to needing structure. Decisions must be made on an individual basis. n. Not communicating with students, staff, parents and community on unfolding events. o. Treating the death of students differently because of status or community position, etc. 5. Safety Valves p. Make sure there are enough staff and school crisis team members to support all who may need it. It’s much better to have more than you need, than to need, more than you have. q. Designate a safe room for anyone wanting a place to go to, if needed. Make sure everyone knows its purpose and location. r. Hold a debriefing meeting at the end of the day to give people a place to process the day and receive support and validation. bnnhb How to cite The Case Study of Soren, Free Case study samples

Product Packaging Influences Buying free essay sample

The problem is made more complex by several conflicting trends in consumer decision-making. On one hand, some consumers are paying more attention to label information, as they become more concerned about health and nutrition (Coulson, 2000; IGD, 2003c). These consumers are more involved in the product decision and use package information more extensively. On the other hand, modern consumers are often looking for ways to reduce time spent on food shopping and preparation. This can influence decision processes, too, as time pressure reduces detailed consideration of package elements (IGD, 2002b; Warde, 1999). While these are important issues, and becoming even more critical in the intensifying competitive environment, there is little comprehensive study on how packaging elements influence brand choice under involvement and time pressure. This paper aims at forming a better understanding of the link between packaging and consumer purchase behavior. The main objective is to examine packaging elements that influence purchase decisions. We will write a custom essay sample on Product Packaging Influences Buying or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From this, we propose a conceptual framework for how packaging relates to purchase decisions in the context of different product involvement levels and under time pressure. Generally, qualitative methods are best suited to developing deeper understanding, so our discussion is based on focus groups interviews which examined these issues in-depth with typical consumers. The focus groups sessions had two broad objectives. They are: to examine the consumer experience with purchasing packaged food products; and to understand consumer views on how packaging plays a role in their purchase decisions. The focus groups were conducted in Bangkok, Thailand, and thus, the views represent consumers in an important middle-income country market where the agribusiness industry is quite strong, and conditions are very competitive. The packaged food products market in Thailand Thailand provides an excellent context for examining packaging of processed food products. Understanding consumer response to packaging in Asia is critical to food companies competing globally, and Thailand is one of the leading markets for such trends. The packaged food industry in Thailand is highly competitive, and the Thai industry is a major player in the world market. Thailand is the worlds fifth largest food exporter, with more than half of its exports going to its three major markets in Japan, North America, and Europe (The Nation, 2003). Packaged food products constitute to a large part of exports, and thus, domestic markets in the West are seeing an increasing presence of Thai packaged food. In Thailand, the rapid growth of modern retailing, where packaging plays a critical role in merchandising and communication, is an important driver of the dynamic competitive environment for fast moving consumer goods (FMCG) (The Nation, 2002). Expansion of modern retailing is common across Asia, even in very low income countries (Speece and Luc, 2002), but is more advanced in Thailand than in most parts of developing Asia. According to AC Nielson, Thailand is the most dynamic retail market in the Asian region except for China (Rungfapaisarn, 2002). Internationalization is a key ingredient. For example, Britain is now the fifth largest investor in Thailand, and major British FMCG companies and retailers have a strong presence (UK Trade and Investment, 2003). A report by IGD (2003a) indicates that, after China, Thailand is one of just three other key Asian markets for international retailers. As many Asian markets, Thailand has seen an influx of foreign retailers. The whole range of modern retail stores common in the West are also becoming common in Thailand. Hypermarkets now lead growth, with foreign stores playing a major role in this category. Tesco has become the largest single player, but there are also three other major chains, including the European Carrefour and Makro, and Big C, which is domestic (Phuangkanok, 2001; Rungfapaisarn, 2002, 2001). Supermarkets and convenience stores, the other major outlets for packaged food products, show a similar mix of Western and domestic chains. These trends have fostered quite a lot of product and packaging innovation. In Thailand, ready-to-eat and other convenience food products are among the most rapidly growing categories (The Nation, 2002). Packaging has become a critical marketing issue in the competitive domestic market and as Thai products expand their international presence. Industry experts believe that product innovation and packaging are the keys to enhance competitiveness of Thai packaged food products (The Nation, 2003). The director of the Bureau of Entrepreneur and Enterprise Development, which works with Thai SMEs, believes that packaging is one of the three critical areas where SMEs need to develop more expertise, along with marketing and high quality raw materials (Asawanipont, 2003). A key to maximizing package impact is understanding consumer response to packaging. Many observers, e. g. AC Nielsen, a leading international consumer research company, believe that consumers worldwide are likely to have roughly a similar response to many FMCG, despite cultural differences (The Nation, 2002). Understanding issues that concern consumers in one highly competitive market should provide a useful guide for others, even if details of execution might have to differ across countries. Our own work has found many elements of behavior toward FMCG brands to be similar among middle class consumers across a number of Asian markets (Speece, 1998, 2002, 2003). In many respects, their behavior does not seem very different from how Europeans may view brands (Speece, 2000). For example, while there is a considerable brand loyalty toward FMCG in Asia, many consumers are loyal to a small set of brands, rather than to a single one. Roughly half the consumers have frequently not made specific brand choices before they enter the store, as several brands are all acceptable to them (Speece, 1998, 2003). The package truly is critical for these shoppers, and it must communicate the advantages of the food product inside. Consumers in Thailand are becoming more careful shoppers, paying more attention to information about packaged food products (NFI, 2003; Speece, 2003). This trend, of course, is worldwide. In the UK, for example, IGD (2003c) found that 61 percent of people surveyed now look for product information on food labels, up from only 13 percent in 2000. Convenience is also a key driver for food choice worldwide, and recent trends suggest that the demand for convenience is likely to continue increasing as young consumers take their habits with them into old age (IGD, 2002a). According to IGD (2002a), more impulsive and impatient consumers have driven the move toward more informal dining and a decline in the traditional fixed meal times.